Vegas is coming up with a new music festival to celebrate Asian entertainment and culture. The first-ever edition of the event, named We Bridge Festival, will be a three-day expo taking place from April 21-23 at the Mandalay Bay Convention Center and the Michelob ULTRA Arena at Mandalay Bay Resort and Casino.
A part of the lineup for the festival has now been announced. ENHYPEN will be headlining the event, marking their first arena performance in the US. The seven-piece K-pop group will be joined by girl group VIVIZ and South Korean superstar Kang Daniel among others.
We Bridge Festival 2023 Lineup Announced
The Asian cultural expo will also see performances by ONEUS, fromis_9, CIX, Korean rapper BE’O, and Dreamcatcher. The following artists will be gracing the stage on the first two days of the fest:
Day 1: Friday, April 21
Day 2: Saturday, April 22
The full lineup has not been revealed yet. However, it is believed that it will be announced in the upcoming weeks. While the music event will be organized for the first two days only, the cultural expo will go on for the entire weekend.
ENHYPEN have released a statement expressing their excitement for the fest. “We’re so excited to be part of the We Bridge Music Festival and Expo. We’re looking forward to performing and meeting all our fans in Las Vegas, so we hope to see you there in April,” they said.
The GRAMMY Museum will be Hosting a Stage During the Fest
Apart from the concert, the GRAMMY Museum will be hosting special performances and holding Q&A panels with the festival performers on a special stage. The stage will be open to all the concert attendees. Qualifying ticket holders will also get to meet and greet the artists.
Announcing the move, Michael Sticka, president of the Grammy Museum, said, “Our mission includes paying tribute to our collective musical heritage while also celebrating the dynamic connection in people’s diverse backgrounds and music’s many genres.”
“We look forward to celebrating Asian entertainment and culture by bringing our renowned public programming to the We Bridge stage,” he added. The tickets for the fest can be purchased from the official website.
The Event will be Organized by Infinite Prospects Entertainment
We Bridge Festival will be organized by Infinite Prospects Entertainment, which focuses on bridging Asian media with western culture in the US, in association with MGM Resorts International.
“I’m honored to be bringing a celebration of Asian culture to Las Vegas, one of the most culturally blended cities and entertainment capitals in the world. With the rise of Asian entertainment into mainstream prominence, we wanted to bring more awareness and access to artists, talent, and brands,” said Alex Kang, CEO of Infinite Prospects.
“We are excited to have K-pop at the forefront of We Bridge’s music showcase this year as the industry’s impact and popularity continue to grow. We see this as our humble beginning and have a vision of building an even bigger stage that is widely representative of all Asian talent,” he added.
For more news and updates, keep watching this space.