Porn star turned Bollywood actress Sunny Leone is causing a stir yet again. Leone is featured in a Navratri themed condom ad for Manforce. The billboard, displayed in Surat, Gujarat, loosely translates into playing dandiya with “love,” love cheekily meaning sex. Hindus have expressed anger over having such an openly sexualized advertisement on unabashed display during this holy Navratri period. 

 

 

Statistics show condom sales increase during Navratri and abortions increase after Navratri.  Manforce is smartly cashing in on the festival.

Not everyone thinks this is a smart move. Praveen Khandelwal, the national secretary general of the Confederation of All India Traders (CAIT) sent an official letter to the Minister of Consumer Affairs, Ram Vilas Paswan, to have the billboard removed. On behalf of CAIT, Khandelwal calls the ad “a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake.”

He calls out Leone, stating that in her lust for making money she is willing to go to “any level irrespective of the pious and religious occasion of Navratri.” He encouraged the government to pass the Consumer Protection Bill so that celebrities can be held responsible for the products they’re endorsing.

Manforce has released a statement via Twitter to respectfully apologize to all offended by the billboards.

 

 

There were many people who thought the anger was completely unnecessary. The company is endorsing safe sex and these followers felt that this was an overreaction to the billboard.

 

 

 


There’s drama on both sides but the real shoutout is to the internet lurkers who asked the real question. What’s with the name Manforce?

 

 

 

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