Armed with her catchphrase, “one love,” Superwoman, aka Lilly Singh, is a paragon of positivity. Fans connect with her because evoking love is a large part of her brand. Her phenomenal #GirlLove campaign promotes love between girls, encouraging them to build each other up instead of tearing each other down.
She began this project in 2015 with the support of influencers like “Pretty Little Liars” actress Shay Mitchell to YouTubers like Colleen (Miranda Sings) and beauty blogger like Kandee Johnson.
The campaign included the promotion of education for girls with profits from the sale of Rafiki bracelets made by moms in Kenya. Singh took an inspirational trip to Kenya where she helped design the bracelet herself. She met with the women who make them and even the children whose education is supported by the bracelet’s profits.
Singh released the Rafiki bracelets for her birthday in 2016 and in 2017 she created another bracelet for her birthday. She later created a bracelet for the men so they, too, could participate in the #GirlLove campaign.
Check out some of the girl love episodes and the girl love inspired videos Singh has created over the past few years. From moms to your best friends or even the random girl you meet in the club bathroom, girls in all shapes, sizes, and forms need some girl love!
1. Mom Love with the Bad Moms Cast
Singh met up with the cast of “Bad Moms” for a little Mom-inspired lovin’ and mom truth bombs with Mila Kunis, Kirsten Bell, and Kathryn Hahn. Even bad moms need some love!
2. Bebe Rexha on #GirlLove in the Music Industry
Singer-songwriter Bebe Rexha gets cozy with Singh as they talk about everything from sexist producers to her love of long walks on the beach. The artist talks about her encounters with some genuine girl love in the music industry.
3. Michelle Obama Spreading Girl Love Through Education
Former first lady and the queen of positivity and love, Michelle Obama was even on Singh’s channel. FLOTUS started the video with some intense girl love, dropping compliments on Singh. The duo bonded over their goals of encouraging better education for girls and spread a little politically inspired girl love.
4. Singing Girl Love Anthems with Sabrina Carpenter
Disney star Sabrina Carpenter showed off her major singing skills by rocking out to her favorite girl jams for this Girl Love episode.
5. Three Girls, One Elevator
Drop those compliments like it’s your job ladies, #GirlLove
6. Ain’t no Love like Drunk Girl Love in the Club Bathroom
There is no love like the love of a drunk girl you met in the bathroom of a club. This is totally accurate; women are so nice to each other while drunk if only they could be kinder to each other while sober as well.
7. #PowerWoman Love: Get you a Girl who can do it all
Bachelorette party and business meeting on the same day? No problem! Check out this awesome video about girls doing it all featuring “Jane the Virgin’s” Gina Rodriguez. Spread that #GirlLove for the power women of the world.
8. Goodbye Hate, Hello Girl Love
Yea… that title is self-explanatory.