“Huggy Wuggy” sounds like the most adorable thing on TikTok, but fair warning, it’s exactly the opposite. The TikTok horror content space is brimming with videos of Huggy Wuggy and TikTokers seem to be following the trend. This has raised concerns for parents. Let us know about this trend.
What is Huggy Wuggy?
Huggy Wuggy is a nasty creature from the 2021 video game Poppy Playtime. This is a horror survival game where players struggle to survive the night in an abandoned factory that gets hunted by the character “Huggy Wuggy”.
It is a bear-like creature with an unsettling big mouth and viciously sharp teeth. It has dangling long arms to hug players, and like you, Huggy Wuggy eats you up. The creature has been long ignored by parents but now, it has taken over the minds of children who are continuing to view these videos on Youtube and TikTok
Huggy Wuggy TikTok Trend
TikTok users and Youtubers are driven by the character. The fan-made content includes horror songs like “Free Hugs”, which is about eating up the person whom you hug. Huggy Wuggy also whispers nasty things in the recipient’s ears.
It has come to light that many young children are watching this content. Other fans have posted videos with Huggy Wuggy’s makeup, cosplays, claymation or artwork of Huggy Wuggy. This dark side of the social media platform is being viewed by younger children and has created an alarming situation for parents.
Chris Conroy, Cyber Protection officer for Dorset Police in the U.K. stated “There are videos people have made, songs people have made, and it’s popping up all over YouTube and TikTok using this quite graphic imagery of this bear-like character with razor-sharp teeth. It’s based around jump scares and things you certainly wouldn’t want children exposed to.”
TW // Blood ⚠
"💙Don't You Want A HUG!?💙"
This was a challenge, But a Fun one 😀 HUGGY WUGGY EVERYONE! Hope yall like he looks ^^
— Geo 💫 (@ItbeTigartz) January 23, 2022
The trend was long ignored by parents and authorities, but now, police have finally issued an official warning to parents to keep their children away from this content. There have been several incidents related to Huggy Wuggy in UK-based schools.
In an interview, a mother-of-two said: “I believe it’s accessible on Youtube and it’s frightening that this Huggy Wuggy has snuck in under my radar as a parent and infiltrated my child’s mind without me even being aware.”
In January 2020, a UK school had to keep parents meet to inform them that children were imitating the sinister actions of Huggy Wuggy and warned that content filters on Youtube have not blocked these videos because of the childish name. There have been cases of kids being traumatised by the character.
The lyrics of Huggy Wuggy song are in itself disturbing. One of the lines of the song reads “My teeth sharp and ready, in my grasp, yeah they’re deadly.” Other disturbing lines include “lean in for a spine-breaking embrace” and “till you breathe your last breath together.”
Well to us, Huggy Wuggy may appear to be normal but it is not healthy content for children. Shockingly, the Huggy Wuggy trend continues to grow without any filters or disclaimers for children. What do you think about the impact of the Huggy Wuggy trend?