Twitter is one of the busiest social media platforms in the world. Ever since its inception in 2006, numbers and statements about the platform have been incredible. Out of those, we are going to tell you about over 100 Twitter stats, facts, and insights.
If you are someone who is trying to understand Twitter and if it is still worth giving your time to, or someone who just wants something good and informative to read, this post will satisfy your needs.
Some of the Twitter statistics will definitely baffle your mind, while others will make you go “oh I didn’t expect that.” There’s no point to figure out why but you should know these Twitter stats in 2022.
Twitter Stats and Facts about its History and Origin
Twitter was created by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass in March 2006. The group later launched it in July 2006. Its original project code was twttr which was inspired by Flickr and the five-character length of American SMS shortcodes.
Another reason was that the twitter.com domain was taken. After six months of the launch, the group purchased the domain and renamed the service to Twitter. Jack Dorsey sent the first-ever tweet on March 21, 2006.
just setting up my twttr
— jack⚡️ (@jack) March 21, 2006
This Tweet has now been sold for $2.9 million as an NFT.
SXSWi Conference in 2007 was the tipping point for Twitter. It saw a surge to 60,000 tweets per day from the previous average of 20,000 tweets per day.
In August 2007, the “hashtag” feature debuted on Twitter. It was proposed by user @chrismessina initially.
Twitter’s role in breaking news was highlighted prominently on January 15, 2009, when a US Airways flight crashed on NYC’s Hudson River. A photo posted on Twitter broke the news way before traditional media.
http://twitpic.com/135xa – There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.
— Janis Krums (@jkrums) January 15, 2009
After 3 years, 2 months, and 1 day, Twitter got a total of one billion tweets on the platform.
Here are some more significant milestones in Twitter’s history:
- Twitter got a complete revamp from September to October 2010, and new Twitter was rolled out.
- In February 2012, Twitter and Yandex, which was a Russian search engine, announced a partnership.
- Twitter bought Vine in October 2012. It was then released as a standalone app in January 2016. After initial success, Vine was shut down in October 2016.
- Twitter went public in November 2013 with an opening price of $26 and a closing price of $44. The platform had over 200 million users at that time.
- In 2013, Twitter was among the ten most-visited websites in the world
- In March 2015, Twitter acquired Periscope, which was a live streaming app.
- Twitter increased the character limit for a tweet from 140 to 280 in November 2017.
- By Q1 2019, Twitter started getting around 330 million monthly active users.
- In January 2021, Twitter acquired Revue, which was an email newsletter service.
- Jack Dorsey stepped down as CEO on November 29, 2021. Parag Agrawal, the former CTO replaced him.
I love twitter
— jack⚡️ (@jack) November 28, 2021
Now, Twitter is among the top 3 social networking apps in the world and has over 400 million active users every month.
Twitter Facts and Stats About Users and Usage
Twitter is one of the most used social media platforms. Take a look at these stats and figures that prove Twitter’s worth in the industry:
- 7.2% of all Internet users access Twitter every day.
- More than 1.3 billion Twitter accounts have been created. Out of those, 44% of them have never sent a tweet.
- Over 550 million people have sent a tweet.
- Every day, 500 million tweets are sent. This breaks down to 6,000 tweets every second.
- By Q4 2020, Twitter had over 192 million monetizable daily active users (mDAU). The number has crossed 211 million now.
- More than 575k tweets are sent every minute on the Internet.
- 22% of Americans use Twitter.
- 79% of all Twitter accounts are from outside the US.
- By Q1 2019, around 68 million monthly active users were from the US.
- Over 500 million users use Twitter without logging in.
- Around 391 million users on Twitter have zero followers.
- Around 80% of Twitter users use their mobile to access it.
- Twitter has around 360,000 verified accounts. Out of those, 24.6% are owned by journalists.
- 83% of the world’s leaders use Twitter.
- According to Twitter’s own estimates, 23 million of its active users are bots.
- A single day’s worth of tweets is enough to fill up a 10 million-page book.
- Tweets with images get 150% more retweets.
Most Followed Twitter Profile, Most Liked Tweet, Trending Hashtags, and More
Here are some very interesting facts and insights revolving around Twitter.
Who is the Most Followed Person on Twitter?
Barack Obama, the former president of the United States, is the most followed person on Twitter with around 131.13 million followers.
King of Pop Music Justin Beiber is second with 114.31 million followers while Katy Perry is third with 108.86 million followers. Whereas, Twitter itself has 60.98 million followers.
Taylor Swift is the most influential figure on Twitter. Donald Trump, former president of the United States, comes second while Narendra Modi, the current prime minister of India is third. However, Trump’s Twitter account is suspended and he is launching his own social media platform.
Take a look at the 15 most followed Twitter profiles:
|Name||Username||Followers (in Millions)|
|Donald J. Trump||realDonaldTrump||88.78|
Which brand has the highest followers on Twitter?
YouTube is the most popular brand/business on Twitter with 74.52 million followers. Twitter itself is second with 60.99 million followers, and CNN is third with 56.84 million followers.
NASA comes fourth on this list with 53.78 million followers and is the 24th most followed Twitter account overall.
What is the most liked Tweet on Twitter?
The most-liked tweet on Twitter comes from the Black Panther star, Chadwick Boseman’s account where his family announced his passing due to colon cancer. The tweet has a total of 7.2 Million likes, 2 Million Retweets, and 926.2k Quote tweets.
— Chadwick Boseman (@chadwickboseman) August 29, 2020
Former US president Barack Obama’s tweet against racism comes second with 4.1 million likes.
"No one is born hating another person because of the color of his skin or his background or his religion…" pic.twitter.com/InZ58zkoAm
— Barack Obama (@BarackObama) August 13, 2017
What is the most Retweeted Tweet on Twitter?
The most retweeted tweet on Twitter comes from a Japanese billionaire offering cash prizes for the people retweeting his tweet.
— 前澤友作☮️ (@yousuck2020) January 5, 2019
The tweet had around 5.5 million retweets at peak and still has 3.8 million retweets. He also holds the record for the second-most retweeted tweet which has 3 million retweets currently.
What is the Most Popular Hashtag on Twitter?
According to HubSpot’s research, the following are the most popular hashtags on Twitter:
Currently, these are the most trending hashtags on Twitter:
What is the most popular Emoji on Twitter?
The “Tears of Joy” is the most popular emoji on Twitter of all time. Here is a list of top 10 most popular emojis on Twitter as of March 2022:
We can bet you have used all of these some time or another on Twitter as well as other social media platforms.
Who is the Highest Paid Person/Celebrity on Twitter?
Kevin Hart is the highest-paid person and celebrity on Twitter with over $14 million earnings since he started tweeting, followed by musician Demi Lovato on second and Kim Kardashian on third.
Here is the list of Twitter rich list courtesy of Top Dollar:
A very surprising insight is that the whole Kardashian and Jenner clan combined have earned only $5 million more than Kevin Hart.
Financial Twitter Statistics & Marketing Insights
Since the initial years, Twitter has been a very successful platform. However, it made quarterly profits for the first time in Q4 2017. Since then, it hasn’t looked back. Twitter posted revenue of $5.08 billion in 2021, which is a 37% year-over-year increase.
The platform’s revenue was $3.72 billion in 2020. Twitter reached a peak quarterly revenue of $717 million in Q4 2015, and the second peak came in Q3 2017 with $590 million.
Check out these Twitter statistics revolving around finance and marketing:
- $70 million was spent on Twitter ads in 2017.
- 66% of US companies with over 100 employees use Twitter for marketing.
- 58% of top brands have more than 10k followers on Twitter.
- 77% of Twitter users feel more positive about a brand when it replies to their tweets.
- 92% of companies on Twitter tweet more than once a day. 42% of them tweet 1 to 5 times a day while around 19% tweet 6 to 10 times in a day.
- On average, a Twitter user follows around five to six businesses.
- 80% of Twitter users have mentioned a brand at least once in their tweets.
- Twitter has seen a 2.5x increase in customer service conversations in the last two years.
- 60% of consumers expect brands to respond to their query within one hour on Twitter. However, the average time taken by brands to reply is 1 hour and 24 minutes.
- Businesses using Twitter for customer service have seen a 19% increase in customer satisfaction.
- As of January 2021, Twitter’s market cap is over $46 billion, while it valued itself at $14.2 billion during the IPO in 2014.
These stats reveal that Twitter is a brilliant platform for brands to interact with consumers, build a relationship, get feedback, and promote growth.
Twitter Demographics: US, UK, India, Canada, and More
Twitter is massively popular worldwide, but it is more popular in certain regions. The United States is the country with the highest number of Twitter users with 77.75 million, and it is also the country with the biggest number of monetizable daily active users with 37 million.
Japan comes second on this list with 58.5 million users, India is third with 24.45 million users, and Brazil is the fourth country with the most Twitter users with around 19 million users.
Japan and India’s combined Twitter userbase is greater than the US. There are 5 more countries with a user base of more than 10 million users each- the United Kingdom, Turkey, Indonesia, Saudi Arabia, and Mexico.
Check out these demographic Twitter stats and insights:
- Globally, men use Twitter more than women.
- 38% of Twitter users worldwide have an age between 25 to 34 years.
- 56.4% of Twitter users are made while only 43.6% are female.
- Most of the Twitter audience is younger and middle-aged. 59.2% of users are between 25 to 49 years old.
- 96% of the Twitter users in the US access it at least once a month.
- In the US, 92% of tweets come from the most active 10% of users.
- In the US, the Twitter app was downloaded over 6 million times in Q4 2020.
Twitter has users from all regions, races, beliefs, and ethnicities. Everyone is now preferring Twitter to get their daily dose of news, updates, awareness, and even entertainment.
Fun fact –
Just because you saw it on Twitter, doesn't make it true 😉
— Ellyn Is Exhausted (@MommaSmallzz) February 23, 2022
Fun Facts and Stats About Twitter
Now that you have read all types of Twitter stats, figures, and insights, it’s time to read about some controversies and fun facts. Take a look at them:
- The average session of a Twitter user on the app is 3.39 minutes.
- 40% of Twitter users have carried out a purchase after seeing a promotional tweet or ad at least once.
- Twitter’s revenue from the US was $2 billion in 2020 while it was only $1.6 billion from the rest of the world.
- 12% of Twitter US users use it as a data source.
- Advertisers can reach 436.4 million users on Twitter as of January 2022. The number saw a decrease of around 56 thousand users in the last three months.
- Caitlyn Jenner is the fastest to reach 1 Million followers. She reached the feat in just 4 hours and 3 minutes.
- Big Brother Brazil is the most mentioned and popular TV series on Twitter.
- Tweets with only 1 hashtag have 69% more chances of getting a retweet than tweets with 2 hashtags.
- Twitter gets over 2 billion search queries every day.
- As of February 2022, Twitter is banned in China, Iran, Myanmar, North Korea, Russia, and Turkmenistan.
After a very successful last year, Twitter will definitely have a great 2022 with so much happening all around the world. It’s evident that we’ll have to include a lot of new Twitter stats and facts in the coming times.
Until then, that’s the complete dose you need to have right now. Let us know what’s your primary reason for using Twitter, and how many times a day you open the app.