Social media has become the default marketing strategy of many businesses, including sites like vulkan vegas. Billions of people use social media on any given month, and there is no limit to how much you can potentially earn.
How exactly can you earn money from social media? There are several ways to do this, but there are only four that most companies and individuals make. Today, we will share with you what these are. We are hoping in the end, we have helped you decide what monetization strategy to take.
1. Affiliate Marketing
Affiliate marketing is a process where you promote someone else’s product through a special link. This link is what you call an affiliate link, and each marketer has one.
If anyone from your viewers clicks on this link and makes a purchase, you make a commission. The commission percentage varies from one company or product to another. We can say that the range is between 1% to 70%. Some companies even go as high as giving 80% commission on each sale.
Some commissions are recurring, while some are one-time only. Most recurring commissions come from digital products where the customer also has to pay a monthly fee or subscription.
To succeed in affiliate marketing, your viewers and followers must see you as an expert in your chosen niche. You must be a credible influencer. If so, your viewers will buy products that you recommend. Also, you must use the product yourself or demonstrate that you’re a user of the product you endorse.
The first step to becoming a successful affiliate marketer in social media is to add value to your followers. For example, you can post videos on Instagram about cooking — teach them how to cook, and then recommend products you use to cook and earn commissions from your recommendations.
Sponsorship refers to receiving money or products from companies. In return, you recommend their products, discuss their pros and cons, or use their products in your videos.
There is no cut-and-dry pricing for sponsorships. You must price your fees according to your follower count, viewership, and engagement rate.
Sponsored posts are also called brand deals. usually, it is the big influencers who can cut a deal with brands. It is completely up to you to make a price list based on what you think you are worth.
Here are some things to consider for your pricing:
- Number of posts you will make for the sponsor.
- Type of post: is it a video, photo, or just text?
- Cost of production.
Video production is much more tedious than other types of posts, especially if you will use the product. Consider the amount of time you need, the labor, and the money you will spend on production costs before you decide how much to charge.
The next method by which you can earn money from social media is through advertising. This method is the most common, especially on YouTube.
However, the earnings from ads are too small. Many experts agree that one can get paid only $8 per 1,000 views. At this rate, you will only earn $8,000 for every 1 million views. It may sound like a lot of money, but you have to consider that getting 1 million views is no walk in the park.
It will take you years to get one million views. However, if you are good enough, you will certainly make money if you know how to create viral content that people love.
4. Merch or Own Product
The last method for earning on social networks is through your merch or product. Many companies do this by creating helpful videos and content for their products. From here, they tell the viewer where to go (website URL) to make a purchase.
What merchandise can you sell? You can create your own brand if you want. Today, many print-on-demand (POD) companies can help you build a business. A POD company allows you to design products and upload them to your store.
The beauty of it is that you do not need to buy inventory. The POD company will only manufacture the product once a customer of yours places an order.
As such, you only need to spend money on maintaining your website, which will not cost you more than $30 per month. If you have a massive following, they surely will buy your products, and you can earn profit without paying for upfront inventory.
The monetization strategy depends largely on your business and/or content type. Social media, however, provides you with an opportunity to choose how you want to earn money from your channels or pages.
At best, we recommend you try to mix monetization methods on your social network channels. This way, you can earn in several ways and not have to rely on one type of earning method only.