Famous American celebrity Kimberly Kardashian West is an actress, businesswoman, and model from California with an estimated net worth of $1.8 billion according to Forbes. She is estimated to be earning an annual salary of around $50 million.
The major contribution of her annual income is from a gaming app named after her “Kim Kardashian: Hollywood” which was downloaded by more than 45 million users. It is estimated that 40% of her income is from mobile games and the rest of the earnings is from TV salary, endorsements, and any special appearances.
In the year 2017, the KKW beauty company was launched by Kardashian West taking inspiration from the success of her half-sister Kylie Jenner’s Kylie Cosmetics.
Kim Kardashian Net Worth – Journey from a Model to a Successful Businesswoman
She used a business model similar to Kylie’s direct-to-consumer model that relies mostly on the marketing of products on various social media platforms. When she launched her first product, more than 300,000 contour kits got sold out in a span of just two hours. After one year, KKW beauty has expanded into other products like eyeshadows, concealers, lipsticks, and fragrances.
Kardashian West in an interview given to Forbes in 2017 said, “It’s the first time I’ve moved away from having licensing deals and transitioned into being an owner”.
Last year in 2020, she sold her 20% stake in her company to cosmetics conglomerate, Coty, for an amount of $200 million which implies a valuation of her company of more than $1 billion.
Kim Kardashian – Sources of Income contributing to her Net Worth
She has huge followers on social media platforms like 72.4 million on microblogging site Twitter and 312 million on Instagram at the time of writing this article. Kim makes anywhere between $400,000 to $500,000 for each paid post on Instagram.
In order to monetize her huge social media following Kim has launched Skims, the shapewear line in 2019.
She also raised capital from fashion insiders like Net-a-Porter’s Natalie Massane and Theory’s Andrew Rosen to promote her brand. Kardashian holds the majority stake in Skims and the financials of the company are not made public.
As per some industry experts, Skim’s valuation skyrocketed to $3.2 billion in 2022 compared to $500 million a few years back when she raised money. Her stake in the company is worth more than $1 billion as per conservative estimates.
Kimberly Noel Kardashian West was born in the year 1980. She has three siblings Kourtney, Khloé, and Rob. Kardashian did her schooling at Marymount High School which was a Roman Catholic all-girls school in Los Angeles.
During her 20’s, Kardashian came into the limelight of media because of her close friend Paris Hilton, a famous American media personality, singer, and actress.
Investments in Real Estate and Blue-chip Companies
Apart from the companies that she owns, the rest of her wealth is in cash and investments that also include real estate. She is also the proud owner of three properties in Calabasas, northwest of Los Angeles.
Additionally, she holds investments in a number of blue-chip companies like Disney, Amazon, Netflix, Adidas among others.
The pivotal role played by her in the companies that she has launched made her way to the World’s Billionaires list.
She tweeted, “Not bad for a girl with no talent” after she was on the cover page of Forbes magazine taking a subtle dig at people who criticized her for years.