Maybe you’re just getting started with SEO or just planning the next steps in building your site, but if you’re not collecting quality backlinks, you’re not building an online presence. And if you don’t create an online presence, your site is lacking one of the key criteria for ranking in the SERPs: presence and relevance.
Backlinks play a huge role in any SEO strategy. Without quality backlinks, you won’t get far. And getting quality backlinks is not easy. In this article, you will find 12 proven strategies that will help you get them. So let’s discuss them:
1. Guest blog posts
One of the most effective ways to get good backlinks is to find guest blogging opportunities. Guest posts allow your company to build a portfolio of backlinks organically: you provide links to your own current and relevant resources and research.
Look for sites that accept guest posts and are relevant to your industry or your products and services. Choose sites with the highest authority: then the backlink will be more powerful and you will appear higher in the search results. Trophius can help you to get high-quality links by providing the best Guest blog post opportunities.
2. Partners, distributors and suppliers
If you work with another company, vendor, or supplier, ask them to link to your site. You’ve already proven your worth to your partner, so they’ll be more likely to agree to refer you. Many companies have a page where they brag about their business partners.
3. Missing links
Ask existing customers who link to your brand and companies you work with that mention you in some way to leave a link. Use Google Alerts or a similar tool to find sites that mention your company.
4. Other brands and influencers
Find a blogger or influencer in your niche who can post a review of your products or services, and send them your product or service for free in exchange for a review. Don’t forget to ask him to leave a link to your site.
You can also provide a referral link: a potential buyer who clicks on it will receive a discount. This method of getting backlinks requires more effort on your part, but also brings in more qualified traffic: these visitors are already interested in your product or service and are more likely to convert into buyers.
5. Engaging visual content
Nearly 41% of marketers say original images (such as illustrations or infographics) help achieve marketing goals. 52% of marketers say visual content is very important in their strategy.
Why is visual content so important? Because it is easy to digest and share with friends. Every time you create an infographic or illustration, you increase the chances that users will share it and you will get another backlink.
6. Original research
A recent study found that 94% of users prefer to share useful content. And nearly half of respondents share content to tell others about their favorite products.
Takeaway: The more informative your content is, the more likely it is to be shared. You can become a trusted source of information by conducting and publishing your original research—and you’ll get a link back every time it’s mentioned.
7. Useful free tool
Do you create software? A free tool or a lightweight version of your solution is an effective way to get quality backlinks as well as generate leads.
For example, Adobe offers lightweight versions of several of its tools, such as Adobe Acrobat Reader and Adobe Photoshop Express. Users get acquainted with the functionality and in the future can be converted into paying clients to gain access to all the program’s features.
8. Tutorials and Walkthroughs
Great study guides provide comprehensive information on a specific topic and demonstrate that you understand it better than anyone else. Step-by-step tutorials are an easy way to learn anything. Both your expert knowledge and ability to communicate complex issues simply will attract readers to you, they will link to you, and you will get backlinks.
9. Links to sources
Today, citations may not be as significant a ranking factor as they used to be. But still, they are not completely outdated.
Linking to local sources helps spread the word about your business throughout the search ecosystem. Post information about yourself on Google Business Profile and a local map, and contact other general directories of your industry. Each directory where you post information about yourself helps you build a portfolio of backlinks.
10. Public relations
A public relations plan is a good way to expand your presence, increase your authority in the industry, and is a surefire way to get backlinks.
Public relations is also about working on social networks: post links to your content on them. If users find it useful, they can share it, generating more backlinks.
11. Group posts with expert opinions
Asking questions to experts on a particular topic improves your content by providing you with additional information and insights that might not have otherwise appeared. At the same time, you can ask the invited expert to post a link to your post with his participation and receive another backlink.
You can ask the expert for a short comment of two or three sentences: the less work required, the more likely the expert will agree.
12. Eliminate broken links
Broken links degrade the user experience. Imagine a user keenly interested in additional information: he clicks on a link, but it leads nowhere. This situation is likely to irritate and you may lose a potential buyer.
Find links to deleted or moved pages and contact the owners of the sites hosting those links to correct the errors. Dealing with broken links takes time and effort but pays off well.
Search Engine Optimization takes a lot of time and effort and goes through a series of trials and errors, but increasing relevancy and expanding your brand’s presence are two surefire ways to rank higher in search results. You should start with building up your link mass, internal links, and backlinks.
High conversions to you!