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100 Netflix Statistics, Insights, & Facts That You Must Read

Everyone in today’s world is aware of one of the best movie streaming platforms called Netflix. But there’s a long path it has to cover before becoming so famous. Reed Hastings (the current CEO) and Marc Randolph started Netflix in 1997. Hastings owned the debugging software company Pure Atria, while Randolph co-founded and sold MicroWarehouse for $700 million in the West Coast tech industry.

If you want to know more about Netflix you have come to the right place. In this article, we have mentioned 100+ Netflix Statistics for you.

Netflix Statistics And Facts You Must Know

From the inception of Netflix, it has covered a long journey. Here are some facts regarding the journey it has covered.

  • Netflix began as a mail-order DVD rental service, similar to Blockbuster’s business model.
  • The life of many Blockbuster’s users was made easier with the introduction of a Netflix subscription model. That allowed the people to rent as many DVDs as they desired without paying any additional charges.
  • Netflix has always prioritized recommendation algorithms and delivered a distinctive online experience to its customers, even before they had access to the streaming service.
  • Blockbuster offered Netflix $50 million in 2001 despite the company’s technological advancements during the dot-com Era.
  • Netflix turned down the offer and went public a year later on the Nasdaq.
  • This movie streaming service was launched in 2007, years after Blockbuster and many other DVD-rental firms had gone out of business due to piracy.
  • The streaming service took a few years to gather momentum, but once it did, Netflix switched to a platform of the movie, discontinuing DVD rental and expanding Netflix internationally.
  • Only residents of North Korea, Syria, China, and Crimea are now barred from using the streaming service to binge-watch their favorite shows.
  • Also in 2012, Netflix stepped up its game with original content, which began with “Lilyhammer” but was propelled forward by the success of shows like House of Cards and Orange Is the New Black.
  • The number of Emmy nominations for the Netflix series began to rise in 2018, and the streaming service eventually overtook HBO in nominations.

Growth Of Netflix

The above story must have encouraged you. Let’s have a look at Netflix Key Stats.

  • As of this now, Netflix has a total of 209.18 million paying customers worldwide. It’s a significant increase from the 24.30 million people who signed up in 2011.
  • Netflix brought home a marvelous $24.99 billion in 2020. It is estimated that Netflix will earn $34.5 billion in revenue by the end of 2021.
  • In the United States, Netflix offers a catalog of 5,800 titles.
  • Netflix has 64.65% of its customers based outside the United States and Canada.
  • In 2020, Netflix has own 80% of the most popular US original shows.
  • Netflix users view 3.2 hours of material per day on the service.
  • In only the month of June 2021, Netflix’s iOS and Android mobile apps were downloaded 16.4 million times.

Netflix Statistics, Facts & Insights About Users And Usage

Here are some more statistics for this movie streaming platform.

  • For the most part, Netflix users are located in North America, specifically the United States and Canada. Globally, Netflix has 207.6 million subscribers, of whom 74 million are in the United States and the rest are in other countries.
  • Netflix is preferred by 47% of Americans to other video streaming providers.
  • Netflix is used for free by 41% of its users.
  • Its subscribers are mostly in the 35-44 year age population range.
  • In 2020, Netflix had 15 million UK subscribers.
  • In 2020, Netflix had 9,400 full-time employees.
  • Netflix customers watched 6 billion hours of video per month by 2020, averaging 3.2 hours of video each day.
  • Since signing up for a Netflix membership, the typical customer has seen 49 days’ worth of TV programs and movies.
  • Only in the first quarter of 2020 did Netflix earn an extra 15.77 million members, as individuals all around the world were quarantined or driven into social exclusion.
  • A total of 164 million hours per day were spent watching Netflix material by its members in 2019.
  • It’s estimated that Netflix spends about $9.6 million a month on Amazon Web Services (AWS).
  • Although the firm originated as a DVD-by-mail rental service, the digital on-demand streaming option was introduced in 2007 and has severely reduced the company’s DVD-by-mail rental business. Netflix, on the other hand, continues to profit handsomely from DVD sales, albeit at a decreasing rate. In the year 2020, the firm expects to have made $239 million in revenue from DVD sales.
  • Netflix has a negative free cash flow since it spent the majority of the money it made last year.
  • Netflix continues to spend more on original programming than the rest of the industry combined.
  • In comparison to other countries, Netflix subscriptions in Switzerland are the most expensive.
  • A whopping 67 percent of American homes now have access to Netflix
  • Since Netflix began creating original programming in 2013, it has created over 1,500 programs.
  • A wide variety of languages are available on Netflix i.e. 60.
  • Netflix is the world’s leading online video subscription service, with 19% of all subscribers.
  • There are at least six Netflix shows that are watched by every subscriber.

Netflix Web Series Statistics

Netflix has a ton of web series in its library. Here are some facts about them.

  • In 2020, most people watched the Netflix film Extraction.
  • In terms of Netflix’s original programming, Money Heist 4 is the most popular non-English show of all time.
  • Grey’s Anatomy has been on Netflix the longest of any show.
  • Clueless, a  favorite from the early 2000s, was the most-watched movie on Netflix. However, when it came to television series, the vast majority of viewers opted for the divisive 13 Reasons Why.
  • Even in the year 2021, ‘The Office’ remains the most-watched licensed show on Netflix.
  • For ‘The Crown,’ the cost of each episode was around $10 million.
  • In 2021, Netflix had 42 Golden Globe nominations. The nominees for Netflix shows in 2021 were 20 awards, while the films got 22. Examples of the contenders were: Ozark, The Crown, The Queen’s Gambit, etc.
  • Netflix binge-watching takes an average of five days.
  • A user saw a movie 352 times on Netflix in 2017.
  • The typical Netflix customer sees 60 movies a year.
  • Netflix costs the least in Argentina.
  • Netflix’s collaboration with Chris Rock brought in $40 million for the comedian.
  • Google searches for Netflix spiked in the early months of the epidemic.

Netflix Paid Subscribers Growth

Here are some growth trends are shown by Netflix.

  • Only 5.5 million paid members have joined by June 2021, according to the data. Netflix had 25 million subscribers at the end of the same period the previous year.
  • Netflix has attracted 100.97 million new subscribers in the last three years (2018-2020).
    Year New subscriber additions
    2014 8.34 million
    2015 16.36 million
    2016 18.25 million
    2017 21.55 million
    2018 28.62 million
    2019 27.83 million
    2020 36.57 million
    2021 (Q1 & Q2) 5.5 million
  • Over the last two years, Netflix has gained 9.2 million US and Canadian subscribers (2019 and 2020). However, only 15,000 new U.S. and Canadian subscribers have joined Netflix since 2020.
  • Since 2018, Netflix subscribers in the United States and Canada have grown at a rapid rate.
    Year Paid subscribers
    2018 64.76 million
    2019 67.66 million
    2020 73.94 million
    2021 (Q1 & Q2) 73.95 million
  • As of June 2021, Netflix expects to earn $10.86 per paying subscriber per month on average across the globe. More than a 26.13 percent increase since the previous year.

Netflix’s popularity was presumably already well-known to you. The firm has a large workforce and a wide range of in-house productions, so it has everything to play for. The fact that Netflix is on a mission to reach 170 million subscribers is understandable. I hope you liked the Netflix Statistics and facts. For any doubt, do let us know in the comment section below.

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