Social media has paved a path for people to obtain name, fame, and celebrity fortune within a short time. At this point, many content creators are earning tons of money by posting content on various social media platforms like Instagram, TikTok, and YouTube.
Recently, Forbes released the complete list of top content creators of 2022. The list consists of the names of many social media influencers such as Charli D’Amelio, Khaby Lame, Addison Rae Easterling, and many more who have managed to build a strong fan base over the years.
In Forbes’s 2022 list of top content creators, you will find the names of the most powerful influencers on the internet who know how to excel in the world of social media.
The first-ever ranking of the biggest content creators in the industry is called Top Content Creators 2022. Continue reading further to see whether your favorite content creator is on Forbes’ list or not.
1. Jimmy Donaldson aka MrBeast
The king of YouTube, Jimmy Donaldson tops the Forbes list of top content creators. At the moment, he has a following of more than 162 million followers on social media. He also goes by the name of MrBeast. His YouTube videos revolve around different stunts like spending 50 hours buried alive and trying 30 days of starvation.
During the last year, Jimmy took home a whopping $54 million home. A large number of his earnings come from the ads placed in his YouTube videos. He bagged the number 1. spot on the list due to his restaurant concept MrBeast Burger which is a great way for him to put his money into a good venture.
2. Charli D’Amelio
Charli D’Amelio has taken the second spot on the Forbes list. This 18-year-old went from making short dancing videos on TikTok to creating an empire. She has 145.5 million followers on TikTok. Isn’t that pretty insane?
In addition to this, Charli has her own perfume line called Born Dreamer and a clothing brand that goes by the name of Social Tourist which is a joint venture with her sister Dixie and Abercrombie & Fitch’s Hollister.
3. Alexandra Cooper
The former soccer player turned her podcast named Call Her Daddy into a multimillion-dollar baby. She founded her podcast with her former roommate Sofia Franklyn in the year 2018. Then, after their podcast began getting popular, they signed a deal to produce it under Barstool Sports.
After parting ways with Sofia, Alexandra cracked a big deal. It has been reported that she bagged a $60 million deal to bring her podcast to Spotify. Cooper’s podcast, Call Her Daddy is one of the most popular podcasts on Spotify.
4. Elliot Tebele
Social media pioneer Elliot Tebele is most known for his online content and internet memes. The original mass-market meme maker FuckJerry is handled by Elliot. Over time, he has expanded his business into games, tequila as well as television and now he is a digital media expert and the co-founder of What Do You Meme? He is an actor and producer as well.
5. Emma Chamberlain
Back in the day, Emma Chamberlain dropped out of high school and soon afterward she began posting videos on YouTube, and in the blink of an eye, she became an internet sensation.
Emma is well known for her wit and great sense of humor and that has helped her a lot to get popular among the viewers. She also sells her merchandise. Apart from this, she also has a coffee brand of her own named Chamberlain Coffee.
6. Huda Kattan
Huda Kattan is a beauty blogger and entrepreneur. She is the founder of the cosmetics line Huda Beauty. During a 2018 interview with Forbes, she stated that she began wearing heavy makeup at the age of 12 as a comfort.
Then, the 38-year-old beauty queen told the business magazine, “I always felt like a misfit. Even now, I still struggle with this a little bit. And I think that’s what probably motivates me so much.”
7. Rhett McLaughlin & Link Neal (Rhett & Link)
McLaughlin and Link crossed paths for the first time in 1984 during first-grade detention after writing profanities on their desks and soon afterward the two of them performed funny sketches in school.
At the moment, the North Carolina University graduates provide sketch comedy to over 5 million fans on YouTube. This dynamic duo has also started their own $5 million accelerator fund to kickstart the careers of other creators.
8. Khaby Lame
Khaby Lame is the most followed TikToker in the world. He left Charli D’Amelio behind in June. As of now, he has more than 146 million followers on TikTok. He creates funny videos that mock the complex life hacks and that too without saying a word.
Before becoming a successful content creator, Khaby worked as a factory worker in Italy and he lost his job at the start of the pandemic. As per Forbes, he earned $10 million last year.
9. Addison Rae Easterling
Addison Rae Easterling is a trained dancer who has more than 88 million TikTok followers. Her quirky, fun videos on TikTok were liked by the audiences and her fan following on TikTok rose prominently over the last couple of years.
Addison made her film debut last year with the movie He’s All That. In the past, she has done a few partnerships with Pandora, Vital Proteins, and American Eagle. She also has a cosmetics line called Item Beauty.
10. Jake Paul
Jake Paul is a professional boxer who uses trash talking to build hype and drama about his boxing matches and MMA matches on social media. His matches are streamed to his 20.4 million subscribers on YouTube. He shot to fame on Vine and enjoys a good fanbase on different social media platforms.
11. Mark Edward Fischbach
Mark Edward Fischbach is popularly known as Markiplier. He is a YouTube star who has made handsome money by selling merchandise. He earned more money in 2021 due to his Annus collection of T-shirts, hoodies, and other apparel.
The YouTuber star is a co-founder of clothing company Cloak with fellow YouTuber Jacksepticeye. He is also a co-host of the Distractible podcast alongside LordMinion777 and Muyskerm.
12. Felix Lengyel
Lengyel has more than 11 million followers on Twitch. He started his Twitch career at the age of 19 by competing in Overwatch online tournaments. He streams many games like Counter-Strike and Multiversus.
13. Nathan Johnson Graham
Nathan Johnson Graham is a kid-friendly YouTube star who boasts a fanbase of 14 million subscribers. On his YouTube channel, he posts videos of himself playing games like Minecraft and pulling stunts.
All the videos and stunts have been worth it as they paid Unspeakable $28.5 million in 2021 by selling his catalog of YouTube content to Spotter, selling merch, and endorsement deals.
14. Patrick Simondac
Patrick Simondac is popularly known as Patrick Starrr. The Filipino-American makeup artist found that he was gay at 12. Soon afterward, he discovered his interest in makeup and decided to post makeup tutorials on YouTube. He began sharing videos in the year 2013.
The social media influencer is one of the early beauty content creators on YouTube. To date, he has been featured in campaigns for popular brands like L’Oréal and M.A.C. He is the founder of the makeup brand, ONE/SIZE.
15. Sean McLoughlin
16. Danielle Bregoli
Danielle Bregoli, popularly known as Bhad Bhabie is a rapper and social media star. She made nearly $49 million in 2021 from her OnlyFans page. The fans can subscribe to her OnlyFans for $24 per month.
The 19-year-old social media influencer stepped into the world of the limelight in the year 2016 after a feud between her and her mother over Bregoli’s obnoxious (and sometimes illegal) antics on Dr. Phil went viral on the internet.
17. Josh Richards
TikTok star Josh Richards garnered the attention of the viewers through his dancing videos on TikTok. He managed to use his TikTok fame in the best way to build a content empire. He and Dave Portnoy cohost the Barstool podcast BFFs.
The Ontario-born Josh Richards is also the co-founder of energy drink Ani and VC firm Animal Capital. Last month, he announced his partnership with Amazon Prime. As per his partnership, he will serve as a brand ambassador, producer, and creator for the streaming service.
18. Marques Brownlee
19. Tyler Blevins
Tyler Blevins also known as Ninja is one of the most famous gamers on Twitch. He streams games like Fortnite and Valorant for nearly six hours a day for his 18 million followers on the platform. Over time, he has diversified his streams into lifestyle content like cooking.
20. Olajide Olatunji
21. Dixie D’Amelio
22. Dani Austin Ramirez
Dani Austin Ramirez is a fashion and lifestyle influencer who started her career by posting videos on YouTube in 2012. Over time, she has built a loyal fanbase on social media. At the moment, she has 1.3 million followers on the social media platform Instagram. She also has a hair growth company named Divi which has generated $23 million in sales to date.
23. Ryan Kaji
Ryan Kaji is a 10-year-old millionaire living in Honolulu. He makes YouTube videos for a living. During a media interaction, Ryan’s dad Shion Kaji said, “We had no idea Ryan’s videos were going to be such a big hit, and we’ve been putting out fun videos ever since!”
Ryan videos are all about reviews of toys which garnered a lot of love and appreciation from viewers. Now that he is 10, he talks about DIY science, doodles, and animated co-stars in his videos. His AdSense revenue, merch, and line of toys have helped him to earn a jaw-dropping $27 million last year.
24. Michael Le
Michael Le aka JustMaiko is a dancer who is famous for making dance videos with his 15-year-old sister and 5- and 7-year-old brothers. He has more than 56.6 million followers on social media.
So far, Le has partnered with many companies like Hugo Boss, Prada, Disney, and Ray-Ban to advertise products. He co-founded a new Web3 esports company, Joystick, this year.
25. Aimee Song
Aimee Song is a fashion blogger and fashion designer who started blogging in 2008. At that time, she was studying Interior Architecture in San Francisco and she formed a blog named Song of Style. She has over 6.6 million followers on Instagram.
The Los Angeles native turned the readership of her blog into partnerships and Fashion blog invites. She has partnered with brands like Valentino, Prada, Amazon Fashion, and the clean beauty brand Biossance.
26. Desi Perkins
Desi Perkins is a beauty influencer who shares everything about her life from her fashion and makeup to pregnancy and daily life with her 4.4 million Instagram followers and 3.2 million YouTube subscribers. She is the founder of an eyewear company Dezi and the skincare brand Dezi Skin.
27. Bretman Rock
Filipino beauty influencer Bretman Rock started by posting makeup contour videos on TikTok. At the moment, he has 20 million TikTok followers who love to see his makeup videos, funny workout videos as well as cooking videos.
28. Noah Beck
Like many TikTok stars including his girlfriend Dixie D’Amelio, Noah also went viral on TikTok during the Covid-19 pandemic. He wanted to be a professional soccer player but he ended up taking a different career route. Now, he has partnerships with FIFA and Major League Soccer.
29. Bella Poarch
In the past, social media star Bella Poarch has served in the military. The Build a Bitch singer surely build her empire. She has more than 90 million followers on TikTok. She has partnered with luxury fashion house Moncler and the video game Call of Duty.
30. Camila Coelho
Brazilian-American Camila Coelho started posting makeup videos on YouTube to stay in touch with her friends in Brazil. With each passing day, her fanbase started growing and now she has 12 million followers across all social media accounts. She has her own beauty brand, Elaluz.
31. Adam Waheed
Adam Waheed is a comedian who went viral in 2016 with a sketch about his girlfriend doing her makeup in the car. In his YouTube and TikTok videos, he performs slapstick stunts. He has partnered with many brands like NFL, Old Spice, Dr. Pepper, Doritos, Samsung, and T-Mobile, and it has been reported he earned nearly more than $7 million last year.
32. Christina Najjar
TikTok content creator Christina Najjar popularly known as Tinz is a lover of French fries, the inventor of hot girl talks and she often gives dating advice. The Stanford-educated creator has a Chipotle bowl named after her and a SiriusXM radio show, It’s Me, Tinx.
33. Rickey Thompson
Rickey Thompson was bullied during his high school days so to vent out his emotions, he began posting comedy videos on Vine and then he shifted to Instagram. He has 3 million followers on TikTok now. He has partnered with brands like YSL Beauty, Moncler, and Marc Jacobs.
34. Bailey Sairan
Bailey Sairan started posting videos on YouTube in her early teens in the year 2013. She does amazing makeup transformations while sharing true stories with her audience. Her true crime-meets-glam has got her deals from HelloFresh, Audible and SimpliSafe and she has more than 6.5 million followers on YouTube.
35. Avani Gregg
Avani Gregg first rose to fame as TikTok’s ‘clown girl’ for posting videos in which she rocked Harley Quinn-inspired red and blue stars on her face. She bagged nearly $5 million in her kitty last year.
36. Mikayla Nogueira
Mikayla Nogueira is a 24-year-old make-up artist with over 13 million TikTok followers. Her loyal audience helped her to attract deals with Charlotte Tilbury, L’Oréal, and CVS last year and earn $2.4 million.
37. Michael Grzesiek
Canadian gamer Michael Grzesiek aka Shroud gathered the attention of the fans by playing Counter-Strike: Global Offensive—a multi-player shooting game. He is known for his chill attitude and he has over 556 million views on his videos making him one of the top streamers on Twitch.
38. Ziwe Fumudoh
Ziwe Fumudoh got viral as the creator of the YouTube show Baited With Ziwe. In the show, she confronts people about racial issues. She recently cohosted Crooked Media’s Hysteria podcast and played the role of a writer for Stephen Colbert, late-night show Desus and Mero. She has her own Showtime show called Ziwe.
39. Lele Pons
Lele Pons is one of the many stars whose creator career began on Vine. In 2015, the Caracas, Venezuela-born beauty became the first star to hit 1 billion views or loops on Vine. Now, she makes slapstick videos for TikTok and Instagram. She has more than 95 million followers on all social media channels.
40. Jalaiah Harmon
Dance choreographer Jalaiah Harmon caught the spotlight when her ‘Renegade’ dance move went viral on TikTok. TikTok megastar Charli D’Amelio performed her dance routine. Now, she has partnerships with big sponsors like Coca-Cola, Levi’s, and Netflix.
41. Benito Skinner
Benny Drama is undoubtedly the top impersonator on TikTok. His perfect impressions of stars like Billie Eilish and Timothée Chalamet have got him tons of views on his videos. He has attracted the LGBT creator partnerships with Svedka, McDonald’s, Ulta, Pepsi, and Target.
42. La’Ron Hines
La’Ron Hines went viral by asking a question from the kids at his daycare house that he co-owns with his parents “Are you smart?” He went on to hit the red carpets with celebs like Keke Palmer and Bia. Last year, he earned $1.5 million from his partnerships with Fashion Nova, Capital One, and McDonald’s.
43. Lynn Yamada Davis
Lynn Yamada Davis aka Lynja is 66 years old. She went viral for her—you’ll never guess—cooking. She states that she’s not good at it but her videographer son put out a special effect video of her making egg, bacon, and cheese sandwich on TikTok in July 2022. She has landed deals with Amazon, Chobani, and McDonald’s, among others.
44. The Old Gays
Robert Reeves, 78, Jessay Martin, 68, Mick Peterson, 66, and Bill Lyons, 78 are the people who go by the name of The Old Gays on TikTok. The fantastic four live in a TikTok collab house and they have partnered with Oreos, Lay’s, and Netflix to create heartfelt and good content.
45. What About Bunny
For the very first time, an animal has made it to Forbes’ list of content creators. This talking sheepadoodle has got 1.1 million followers on Instagram. In the videos, the sheepadoodle tells her owner that she loves her mom and misses her dad, and smells weird things.
Bunny communicates with her owner through a soundboard with 92 buttons. She has even got a partnership with sustainable pet food brand Open Farm Pet.
46. Sophie Dee
Sophie Dee is an adult film star. She has featured in a topless newspaper shoot for The Sport and acted for various production companies. She opened her OnlyFans account in 2017 and makes about $200,000 per month from OnlyFans. She is also an investor and founder of influencer agency Gig Social.
47. Elyse Myers
Elyse Myers went viral in October last year when she posted a video about her awful date with a man who convinced her into buying him 100 hardshell Taco Bell tacos. Since then, she has made deadpan videos about anxiety and depression that have landed her good partnerships with Audible, Aerie, Hyundai, Peacock, and CheezIts.
48. Remi Bader
Remi Bader is a model who started TikTok in March 2021. She has more than 2.1 million followers on the platform. In her TikTok videos, she shows her looks from apparel companies like Cider, Skims, and Free People while taking a dig at fashion trends.
49. Elsa Majimbo
Comedian Elsa Majimbo rose to fame during Covid-19 pandemic. She pursued comedy after dropping out of school. She has more than 2.5 million followers on the social media platform Instagram. She has partnerships with Maison Valentino, Bumble, and Beats by Dre.
50. Vivian Tu
Vivian Tu is a former Walls Street trader who is now a financial literacy TikToker. She has 1 million followers on TikTok. In her videos, she gives financial advice to her followers on credit card debt, crypto, and more. She has deals with Citibank, Lululemon, and Invesco.
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