Pepsi is going back to its roots with a new logo! The global beverage brand has changed its logo, replacing the one used since 2008. The word ‘Pepsi’ now again features in the middle of the iconic red, white, and blue striped globe, which has been a signature for the brand since the 1950s.
With the rebranding, the soda company is also looking to focus more on sugar-free products, as it has featured the zero-sugar soft drink as the lead can while introducing the new logo. The development has been made just months before the brand’s 125th founding anniversary in August.
Pepsi Introduces New Logo
For the last 15 years, the logo featured a yin and yang globe with the word ‘pepsi’ written beside it. On March 28, the brand introduced its new logo which gives a glimpse of its history along with a modern design.
The label features the Pepsi globe and wordmark, an updated color palette of electric blue and black colors, a visually distinct can silhouette, a modern font, and the signature Pepsi pulse. The logo will be rolled out in North America by the fall of 2023 and worldwide by 2024.
It will then feature on all of the brand’s packaging, sponsored deals, coolers, and dining touchpoints. Unveiling the logo, Mauro Porcini, SVP & Chief Design Officer of PepsiCo, said, “At PepsiCo, we design our brands to tell a compelling and holistic story.”
“Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives. We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.”
The Brand Shifts Focus to Zero-Sugar Products
The rebranding has taken place not only to generate some buzz but also to attract customers toward the zero-sugar line, which is said to be the main component of the brand’s growth plan. To shift focus to the zero-line, the new logo features a black font with a black border, reminding of Pepsi Zero’s black can.
“Zero is going to be the center of the strategy for the Pepsi brand. It is going to be the protagonist of our communication strategyWe think that the non-sugar segment of colas will continue to grow very fast in this country. We’re seeing consumers pivoting,” Ramon Laguarta, PepsiCo US CEO, had said.
Pepsi is Now ‘Bigger and Bolder,’ Says the Brand
Todd Kaplan, Chief Marketing Officer of Pepsi, released a statement following the unveiling and said, “Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years. We couldn’t be more excited to begin a new era for Pepsi…”
“…as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love. This new visual system brings out the best of the Pepsi brand’s rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.”
For more news and updates, keep watching this space.