Warner Media made the announcement today that Jason Monteiro has been appointed as General Manager of HBO Max Southeast Asia, Hong Kong, and Taiwan.
Jason Monteiro is a senior media executive who has extensive leadership experience across the Asia-Pacific region and the Middle East in OTT platforms.
Monteiro said, “I could not be more excited to be joining this amazing organization and in particular to lead the charge for HBO Max. It’s going to be such a thrill to work with the people across WarnerMedia to bring the likes of Game of Thrones, Harry Potter, DC, Warner Bros, HBO favorites, new Max Originals and many more, to the viewers in Southeast Asia.”
Jason Monteiro has been appointed as General Manager of HBO Max
Prior to joining HBO, Monteiro was the Director of Saudi Arabia’s leading content streaming platform Shahid. Monteiro was responsible for the streaming platform’s free tier and responsible for user growth and engagement at Shahid.
Earlier he was working as the general manager of Indonesia and Malaysia for iflix and later worked in the capacity of the company’s Chief Marketing Officer.
He also held multiple leadership roles at leading telecommunications companies across Southeast Asia, the Middle East, Australia, and New Zealand.
Monteiro will be based out of Singapore and oversee the day-to-day operations of WarnerMedia’s Direct-to-Consumer business, brand, marketing, subscriber management, leading content experience, and digital partnerships.
Johannes Larcher, Head of HBO Max International, said, “Jason arrives at HBO Max with a proven track record of building and growing subscription services across Asia and other important global markets. He’s a passionate leader known for building and inspiring high-performing teams, and I’m eager to see his leadership in action as he steps into his new role today.”
Until the company appoints a new Managing Director for the broader INSEAK region (India, Southeast Asia, and Korea), Monteiro will be temporarily reporting to Larcher.
Monteiro will be responsible for the present HBO Go streaming service and eventually launch HBO Max in the region in the near future. He will have to lead a professional team of cross-functional executives to maximize the streamer’s success post the launch.
As Warnermedia’s focus was on the growth of HBO Go, its international streaming service they could not launch HBO Max in the Asian continent.
Last year in May 2020, HBO Max was launched in the United States of America and subsequently started its roll out all across the globe last year in 39 countries across Latin America and the Caribbean.
The streaming platform was launched in Europe last year in the month of October in the Nordic countries of Sweden, Denmark, Finland, Spain, and Norway. The company is on track to launch in other European countries this year.