Scarlett Johansson is the latest Hollywood Actress to join the bandwagon of celebrities launching her own Skincare Brand. The 36-year-old actress will be collaborating with Najafi Companies in this latest venture of hers. Going by a report, Najafi Companies is expected to invest between $5 and $10 million in the yet-to-be-named beauty brand.
The Marvel actress made an announcement that she is planning to launch her own beauty brand on Monday, June 28. The tentative launch of her beauty line of products is in early 2022.
Scarlett Johansson Planning to Launch her Own Beauty brand
It is however not known if the products will be just skincare products or will include makeup products too. Even other details regarding the products are yet to be unwrapped.
The actress in a press release said, “Several years ago, I took a step back from my beauty deals with the goal of creating something true to me”. She added, “The result is a clean, accessible approach to beauty.”
The diva was a brand ambassador for L’Oreal Paris earlier. She was also a celebrity model for Dolce & Gabbana’s fragrance line, The One. However, this time she will not only be the face of her new Skincare brand but also be its founder and chairperson.
Jahm Najafi, founder and CEO of The Najafi Companies said in a press release, “It’s so rare to find the right partners with the right products at the right time.” He further said, “With Scarlett and Kate, it became immediately clear to us that this is a special opportunity. Scarlett has been on a mission and her level of commitment, engagement, and passion is both inspiring and a key differentiator in the marketplace.”
Recently, the Najafi Companies joined hands with NFL star Colin Kaepernick. Najafi has also invested in beauty brands Moon and Florence by Mills along with bodybuilding brand BodyFit.
Kate Foster, who is Johansson’s partner in her new venture has previously worked with Victoria’s Secret Beauty and Juicy Couture.
The other celebrities who already own their make-up/beauty brands are Lady Gaga, Rihanna, Millie Bobbie Brown, Drew Barrymore, and Jessica Alba. Lady Gaga introduced her beauty brand, ‘Haus Laboratories’ couple of years back. Drew Barrymore launched her beauty brand ‘Flower’ whereas Millie Bobby Brown’s beauty brand launched her beauty line of products ‘Florence by Mills’.
This is what we have in store for you about Scarlett Johansson and her plans to come up with her own beauty line of products. Stay tuned for more updates!