Celebrity designer Manish Malhotra teamed up with Magnum to develop unique purses fashioned after the iconic ice cream bars. Inspired by his recent venture with Magnum to the 71st Cannes Film Festival, Malhotra developed three purses for friends and actresses Vani Kapoor, Aditi Rao Hydari, and Pooja Hegde.
He created a pure white beaded purse with beaded tassels and flowers for Vani Kapoor. For Aditi Rao Hydari, he created an all black sparkling clutch with glittering black beaded tassels hanging from it. Pooja Hegde’s special purse is a blend of the two clutches, much like a chocolate and vanilla Magnum ice cream.
Malhotra and Magnum’s collaboration is all about taking pleasure seriously which is clear in his designs.
“When it comes to Magnum,” Malhotra told ANI before heading to the Cannes Film Festival, “all that I can think of is indulgence, indulgence, and some more indulgence.”
The clutch purses are as decadent as the ice cream brand they were modeled after.
This year Malhotra became the first Indian designer to join Magnum at this year’s Cannes Film Festival.
“The thing I really like about Magnum is the quality,” Malhotra said in an interview with Grazia regarding his new relationship with Magnum and the Cannes Film Festival. “Ice-cream has always been my weakness since I was a kid. I really enjoy the different flavours they have and also that they look really attractive and tempting. They stand for quality, expert craftsmanship and that is something we at Manish Malhotra also abide by. Also, I really like the brand’s vision, the whole idea about taking it to Cannes was great.”
Malhotra even indulged in Magnum’s signature ice cream process from dipping the bar in rich chocolate to adding his own cocktail of toppings shaken in a martini shaker. Malhotra opted for crunchy dry fruits to top his ice cream.
This isn’t the first time Malhotra has collaborated with an unlikely partner showcasing his versatility. Not long ago, he partnered with Chandon to develop a creative design for their wine bottles. We can’t wait to see who he teams up with next!