In the recent campaign for Kylie Minogue’s debut fragrance ‘Disco Darling,’ directed by award-winning PRETTYBIRD Director Sophie Muller, the world is invited to dance the night away as the world takes part in her latest fragrance promotion.
With great pleasure, I announce the launch of Kylie Minogue’s new fragrance, Disco Darling, jointly developed with Scent Beauty, Inc., a global company known for releasing pop hits spanning five decades, fashion glamour, and dazzling live performances.
Based On The New Album By Kylie Minogue, DISCO, The Fragrance Was Inspired By The Music
With DISCO DARLING, you can enjoy a more sensual, sexier, and addictive version of Darling by Kylie’s Eau de Parfum. Kylie Minogue’s latest album, DISCO, inspired by the vitality of dance, the dance floor, and the exuberance of young romance, is a floral, musky, and fruit-infused fragrance that evokes the excitement of dance and is yet another re-invention of the Kylie Minogue fragrance catalog.
In collaboration with Kylie Fiorentino and world-renowned director Sophie Muller, Scent Beauty is heavily supporting DISCO DARLING with an effective marketing campaign. We are working with her on the visuals for this campaign, which is a frequent collaboration between the two.
Having created the videos, including ‘Say Something’ and ‘Magic,’ for Kylie’s recent number one album DISCO, Sophie was the obvious choice to make. As part of the fragrance campaign, Kylie worked with Muller and her production company PRETTYBIRD UK, Executive Producer Juliette Larther, Producer Chris Murdoch and Director of Photography Franklin Dow.
An Overview Of The Fragrance
It took two years for the perfumers at Firmenich, who worked closely with Kylie and on the fragrance for two years, to bring Disco Darling to life.
At the heart of this fragrance, there is a heart of jasmine, white peony, and raspberry. Among the fragrance notes are bergamot, sparkling cassis, and crisp apple. As part of the base, vanilla orchids, musks, and ambrox are present to invoke a night out and evoke the euphoria of disco during the 1970s.
“Darling is a term of endearment with infinite possibilities, and I am thrilled to have created Disco Darling, which is glamorous, addictive, and suitable for a night out,” Kylie Minogue said in a statement.
The Life And Career Of Kylie Minogue
Kylie Minogue has sold a total of over 80 million records. Thirty-four have been in the top ten, and seven have reached number one. She began her music career in 1987 with the hit single “The Loco-Motion,” which topped the charts and was Australia’s best-selling single.
Kylie received an OBE in 2008 for her service to music from Her Majesty Queen Elizabeth II. Her contribution to the enrichment of French culture earned her the French Government’s highest cultural honor at the time, chevalier of the order des arts et des lettres.
Additionally, Kylie has received three BRIT Awards, 17 ARIA Awards, and a Grammy. An AO was conferred upon her in 2019 as part of her induction into the ARIA Hall of Fame in 2011.
Over 3.9M people tuned into Kylie’s Glastonbury performance in 2019, setting the current record. In addition, the UK’s Official Charts recently ranked Kylie’s latest studio album, “DISCO,” as the number-one album for the fifth consecutive year.
There will be a worldwide drop of Disco Darling starting in Europe in the middle of October 2022, online in the USA in November 2022, in Australia in the early part of December 2022, and in Brazil, among other countries, at the beginning of 2023. How long are you going to wait for the fragrance to be released? Comment below and let us know what you think.