HomeLifestyleInstagram Rich List 2021: How Much Influencers Charge Per Post?

Instagram Rich List 2021: How Much Influencers Charge Per Post?

If you are eager to know the Instagram Rich List for 2021 then you are at the right place. Celebrities from the fashion and entertainment industry, sports personalities, singers, and influencers all across the world were included in the Instagram Rich List.

The highest-earning celebrity per Instagram post is none other than ace Portuguese Soccer player Cristiano Ronaldo at $1.604 million as per the latest report shared by UK-based company HopperHQ. Professional footballer Cristiano Ronaldo holding the number one spot this year has close to 295 million followers on the social networking site Instagram. He took over actor Dwayne who topped the list last year.

36-year-old ace footballer earns approximately $40 million a year from Instagram which is greater than his salary which he draws as a player at the Italian Serie A club Juventus.

Instagram Rich List 2021 – Top 20 Names

Ronaldo, who was recently in the news for removing coca-cola drinks during the press conference, has more than 500 million followers on all social media platforms put together which includes Instagram, Twitter, and Facebook. Nike Football, Clear haircare, and Six pad Europe are some of the brands which he represented on the social networking site Instagram.

Ronaldo’s Instagram posts delivered $75 million revenue in 2020 to its sponsors as per social media analytics firm Hookit who is on track to hit $100 million this year.

Instagram, which was acquired by Facebook in 2012 is basically a platform to share photos and videos which has become very popular over the years for many regional and international brands to reach their target audience pay to celebrities in the form of promotional posts. Depending on the amount charged by these famous celebrities for their post on the photo-video sharing app for promotion, the list is released every year to rank them accordingly.

Many factors are taken into consideration while compiling the list which includes average engagement, how frequently posts are shared, follower count, to estimate what a celebrity could charge a brand to endorse their product.

As most of the public was stuck at home because of the lockdown imposed due to coronavirus pandemic in the last 12-15 months, the estimated amount celebrities charged for a sponsored post has increased significantly compared to last year as there was a jump in online usage.

Mike Bandar, co-founder of hopperHQ.com said, “With the Euros starting earlier this month and a few controversial marketing moves over the last couple of weeks, Ronaldo’s presence has skyrocketed. Just a week ago he confirmed his king of Instagram status as he became the most-followed person on the platform.”

He further added, “With people using the app more than ever before, some could say it was inevitable earnings would peak. With ever-growing follower numbers and the sheer amount of exposure each of their posts has, it is no surprise how valuable content from these celebrities can be.”

American actor who was also a wrestler of WWF fame, Dwayne ‘The Rock’ Johnson came in at second spot who is estimated to charge $1.523 million per post with a fan following of 242 million. Johnson promotes brands that include Teremana Tequila, XQ AmericaCelebrities.

American Pop singer and actress Ariana Grande who won two Grammy awards bagged the third spot in the list charging a whopping $1.51 million per post. She has 240 million followers on Insta. Kylie Jenner, Selena Gomez, and Kim Kardashian, all three from the USA came in at 4th, 5th, and 6th place in the ‘Instagram Rich list’. These three celebrities have 237, 233, and 225 million followers respectively.

Another professional football player who made it to the top-10 tally is Argentine legend Lionel Messi, who bagged the seventh position. Messi approximately charges $1.16 million per Insta post to endorse a product. Messi who is an arch-rival of Ronaldo has 215 million followers. Beyonce Knowles, Justin Bieber, and Kendall Jenner were spotted at 8th, 9th, and 10th place in the list.

Indian skipper, Virat Kohli was the only one from the world of cricket from India in the list of 395 influential celebs. Interestingly there were 3 cricket players from South Africa who made it to the list viz…Ab  de Villiers, Faf du Plessis and Dale Steyn.

Virat Kohli, the most followed Indian celebrity on Insta, with a follower base of 132 million came in at 19th place who earns $0.68 million per post. Virat, who is also captain of the IPL team, royal challenges Bangalore promotes many international brands like Puma, Audi, Google Duo, and also Wrogn, his own clothing brand.

Another Indian from the world of cinema who made it to the list is Bollywood actress Priyanka Chopra, who got 27th place in the list. Priyanka is reportedly getting $0.403 million for each promo posted on Instagram.

Top 20 celebrities of the Instagram Rich list for 2021

Name Amount charged per post
Cristiano Ronaldo  $1.6m
Dwayne Johnson  $1.52m
Ariana Grande  $1.51m
Kylie Jenner  $1.49m
Selena Gomez  $1.46m
Kim Kardashian  $1.41m
Lionel Messi  $1.16m
Beyoncé Knowles  $1.14m
Justin Bieber  $1.1m
Kendall Jenner  $1.05m
Taylor Swift  $1.01m
Jennifer Lopez  $0.988m
Khloe Kardashian  $0.949m
Niki Minaj  $0.874m
Miley Cyrus  $0.838m
Neymar Jr.  $0.824m
Kourtney Kardashian  $0.785m
Kevin Hart  $0.706m
Virat Kohli  $0.680m
Demi Lavato  $0.668m


Hope we provided you with the relevant details on the Instagram Rich List 2021 and hope that you liked the article. Stay connected to know more updates on such interesting topics.

Archana Kabra
Archana Kabra is a Freelance Writer and has been extensively writing stuff related to Entertainment, Lifestyle, and Technology. She is also an ardent music lover. Twitter handle: @archana153sarda


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