Tory Burch is a famous American fashion designer, businesswoman, and philanthropist. She is the Executive Chairman and Chief Creative Officer of Tory Burch LLC, a brand started by herself. In 2020, Forbes listed Tory as the 88th most powerful woman worldwide.
Here is everything to know about the businesswoman and her brand.
Tory and Her Family
Tory owes starting her brand to the support given by her family. In fact, family is where it began for her. Be it her children, brothers, friends, or colleagues, she is very close to them and calls them her constant source of inspiration.
The immense support from her family since her very childhood made Tory and her brand what they are today.
Tory Burch and her Brand
The adventure of Tory Burch with her brand started in 2004 when she launched her namesake brand during the fashion week in New York’s Nolita district. The success of the brand was immediate. The accessories and pret-a-porter that she exhibited during that fashion week were admired by all the fashion enthusiasts.
In 2006, she decided to widen the horizons of her business and introduced her brand to the international market. She opened her stores in Asia and Europe. In the same year, one of her iconic accessories, the Reva Bag, caught all the attention and became the talk of the town for all the bag lovers. The name of this bag was inspired by Tory’s mother.
In 2015, Tory introduced the Tory Sport Collection. She stated that it was inspired by the grace and strength of the athletes, having classic and retro lines made using hi-tech fabrics. She also launched the Tory Brunch Foundation and revealed her philanthropic side to the world. In an interview, Tory was quoted saying that the key objective of her company is to support women entrepreneurs worldwide.
Tory’s Brand Logo
Tory’s Brand logo took a lot of inspiration from David Hicks, a Moroccan interior designer. Tory represented her brand with 200 different designs before finally settling down on the iconic – T. It still represents the logo.
A Brand That Wants to Empower Women
Tory has been extremely passionate about doing business. She is also very thoughtful about women entrepreneurs. The lady set up her brand to give back and support other women. The Tory Burch Foundation that she established in 2009 was all about introducing efforts to advance women empowerment and encourage entrepreneurship. The foundation provided education, digital resources, and capital to all the women who looked forward to doing business. It was built to help them tackle the stereotypes.
Tory Burch and the Beautiful Collection
The popularity of the Tory Burch brand has increased by leaps and bounds, transcending the national boundaries and showcasing itself on many well-known international platforms. She presents her collection every season during the New York Fashion Week. From fashion critics to fashion enthusiasts and others – her collection is admired by everyone.
Her collection often features timeless and versatile clothing and accessories epitomizing classic American Style.
Stories Behind her Fashion Inspiration
She also gets inspired by the stories of women around the world. Tory connects with women of all backgrounds, classes, ages, and industries. Her products and accessories reflect the very same. Recently, she was also seen discussing social change at the Tory Burch Foundation’s Summit.
Brand Exhibiting a Beautiful Play of Colors
Tory sees the world in color. Her collection often revolves around the beautiful play of colors. She is drawn to the ways colors complement and play off each other. Her guiding principle is about living in full color and encouraging her clients to do the same.
Tory’s dream is to inspire people worldwide to live in full color with character, beauty, and confidence. In 2014, the lady wrote her first book, Tory Burch in Color. It soon became a New York Times bestseller. The book talks about the people, places, and things that have inspired her to be what she is today.
Fashion Inspired by Travel
Tory Burch is so fond of traveling. She quotes that travel and discovery are integral to the collection and her brand. Her collection often features the culture and highlights of the places like Greece, Italy, and Morocco, where Tory would visit to spend summer with her parents. She has a knack for seeing the world and learning about the different cultures.
How Big is Tory Burch’s Brand?
The American clothing brand designs and sells quality and prestigious clothing and accessories for women and girls. Some of its products include handbags, watches, shoes, and accessories. The brand also designs other products, including footwear, fragrance, eyewear, and home décor.
The travel and the interior-inspired brand expanded its business to 250 locations in the major cities of the world. You will find Tory Burch in the cities like London, Paris, New York, and Shanghai. You can also run into the brand’s inventories in about three thousand departmental and specialty stores located worldwide.
Currently, the Tory Burch brand is managed by 3,750 employees at global outlets and stores. In 2020, the annual revenue of the brand was reported to be $318.42 million. Having such a high reputation in the fashion world and such an excellent colorful collection to explore, it is no surprise that young girls and women love to shop and wear Tory Burch.
What Makes Tory Burch Special?
Tory Burch is everywhere because this brand is attractive, classic, and relevant to the fashion industry that it has been serving for over a decade. The design and layout of the brand are adaptable to the changing fashion needs. It takes several colors and designs the best pieces that fit all the fashion demands without compromising the quality and message of the brand.
As an entrepreneur, her target market is women, because of which she has become an adept designer. It is not wrong to say that Tory Burch is a one-woman army.
So, why wait? Explore her fantastic collection of clothing and accessories now.
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