Beauty expert Deepica Mutyala’s list of accomplishments continue to expand. She announced the launch of her latest project, Tinted, on social media. It’s strives to build an empowering community for ‘all the shades in between.'” So far, Tinted’s Instagram account features beautiful people of color using the hashtag #livetinted.

TAG AND SHARE! It's been SO hard for me to keep this a secret but I'm proud to finally introduce you all to TINTED (@livetinted). My team and I have been tirelessly working on building an empowering community for "all the shades in between." This is just the beginning, but please join the #TintFam, give it a follow, & spread the word. We're handing you the mic — it's time for all your gorgeous shades to be seen, and to be heard. There's so much more to come from TINTED, and I'm so excited to take this journey with you! #livetinted

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Mutyala, an Indian-American, has always been a champion of bringing a change to how we see the beauty world. Her own YouTube channel has 134k subscribers. She regularly updates it not only with skillful makeup tutorials but also vlogs about her daily life, whether its with her family or any trips she takes. Mutyala has boldly shared some personal stories such as dealing with depression, body issues, and her own hyphenated identity.

Her look for Halloween, a South Asian Wonder Woman, became an instant sensation. Mutyala also attended this year’s Golden Globe Awards and looked stunning.

With her latest venture Tinted, Mutyala and her team are working towards highlighting (perhaps figuratively and literally) people of all shapes, colors, and races and their achievements. Even if its literally just the beginning of #livetinted, the account has already garnered almost 4k followers. Here is some of the fabulousness you’ll witness on it:

#TINTFAM, THIS IS MAJOR!: Muslim women who choose to wear hijab (the headcover) are often overlooked when it comes to conversations about hair. Itโ€™s a miss in representing women who, like most women, care about their beauty routines and want to show theyโ€™re simply being considered. We applaud @lorealhair for stepping up and breaking stereotypes with a game-changing campaign featuring the very first hijabi in a hair commercial ๐Ÿง•. Just another example of how beauty can unite โ€” how one campaign showing diverse women can help break boundaries in understanding one another ๐Ÿ’›. Bravo ๐Ÿ‘๐Ÿฝ ๐Ÿ‘๐Ÿพ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿพ #livetinted #representationmatters #tintgirls #tintfam

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Stay tuned for more updates on Tinted and Mutyala’s other projects.


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