‘Buy now pay later’ brand Atome has announced today i.e. 21st October that it has appointed ASTRO, a South Korean boy band as its global brand ambassador.
ASTRO will also headline the brand’s shopping campaign #OwnTheExtraordinary, which launched today and will last until the end of the year.
ASTRO will be promoting the holiday ‘OwnTheExtraordinary’ shopping campaign for a duration of a four-month period wherein the ASTRO members will be involved in various interactive activities both online and offline along with promotions with ‘Atome’.
ASTRO announced to be the new Global Ambassador for ‘buy now, pay later’ Brand ‘Atome’
Atome is part of Advance Intelligence Group, a Series-D AI-driven technology company.
Speaking on this occasion, Atome’s regional head of growth, Rainal Lu said, “ASTRO has a deep, passionate fan base across our key markets in Asia. Our first shopping campaign together, #OwnTheExtraordinary, inspires young consumers to take positive steps to improve themselves, and develop their hobbies and aspirations during this holiday shopping season.”
“Atome” company that is pronounced as “A-To-Me” foresees great synergy from this collaboration as the company believes they share similar values in inspiring and empowering young, digital-savvy consumers in a positive way.
ASTRO’s agency, stated, “We’re thrilled for ASTRO to be Atome’s new global brand ambassador. Atome is a brand that empowers young consumers to pursue their aspirations and passions.
ASTRO is a group that wants to seek to inspire, connect and grow with their fans through music, and fits well with their direction. We hope this collaboration will bring positivity and inspiration to our millions of fans across Asia.”
The company has planned to host a series of online activities in Singapore, followed by the Extraordinary Experiences challenge on the Instagram account of Atome Singapore.
Many gift hampers along with flash vouchers and a Spin and Win will be part of this campaign. Users also have the chance to win exclusive ASTRO merchandise.
Check out the Instagram post shared by the company on its official Instagram account:
On top of this, Atome will offer interactive content on how to spend smart to help Singapore shoppers in making smart purchasing decisions.
Atome company that started its operations recently in 2019 is headquartered in Singapore. They have launched this scheme of buy now, pay later service a couple of years back in December 2019.
Atome offers choice, convenience, and flexibility to their customers in shopping so that they can pay with three equal installments with zero interest, annual or service fees.
In the last one year, Atome has diversified into other Asian markets like Malaysia, Indonesia, Hong Kong, and mainland China. There are 5000 online and offline retailers where the point-of-sale payment checkout option is available.
Recently the company has launched an in-app loyalty rewards programme in Singapore known as “Atome+” wherein shoppers can earn reward points for the purchase of goods.