Ed Sheeran, British singer, and songwriter will be performing at this year’s Mnet Asian Music Awards (MAMA 2021) that is expected to be held on December 11 at 6 pm KST.
In a press conference issued today, chief producer Park Chan-wook made an announcement that Sheeran will be MAMA show’s global artist representative of the year.
He further revealed that Sheeran will be preparing a newer version of his famous track ‘Bad Habits’, exclusively for this show. There will be special performances of boy group Wanna One and the 8 crews of Street Woman Fighter along with members for the night.
Mnet Asian Music Awards 2021 (MAMA 2021): Ed Sheeran to perform at the event
One of the key reasons for shortlisting Sheeran’s name as a foreign artist to be invited to MAMA this year is because of his excellent work with BTS. Sheeran has been involved with pop sensation boys band BTS twice so far. CJ ENM is the company behind this year’s awards show.
This year’s evaluation criteria and categories will be different wherein fan votes criteria for determining the Artist of the Year, Song of the Year and Album of the Year winner has been discarded.
However, for the Worldwide Icon of the Year and Worldwide Fans’ Choice Top 10 awards it will be solely determined only through fan votes.
Music data from different sources like Gaon Chart, Twitter, and YouTube were part of the evaluation criteria until last year however this year it will also include streaming data from Apple Music that will be calculated by a third party to ensure transparency. Apple Music is a music streaming platform that is available in 167 countries across the world.
Zane Lowe, Global Creative Director at Apple Music shared a video saying, “K-pop is taking over the world. It’s revolutionary and has creative melodies, and it’s contributing to the development of pop music. I’m happy to provide an opportunity to fans around the world to celebrate the growth of K-pop and vote for their favorite artists.
Vote for the Worldwide Fans’ Choice Top 10 by streaming on Apple Music. With the inclusion of streaming data, [MAMA’s] status as a global music show will be strengthened further.”
Kim Hyun-soo, Head of Entertainment at CJ ENM, in a press release, said, “As K-pop continues to grow in influence globally, we plan on expanding our presence to regions bordering Asia and beyond. In a few years, we plan to host MAMA in the U.S., the world’s biggest music market.
This is an important year for MAMA to really solidify its presence as a global K-pop music awards ceremony. We plan to include global indicators and judging criteria to reflect K-pop’s global status, which will further heighten MAMA as one of the top-tier global awards shows.”
K-pop boyband Wanna One is all set to reunite officially this year after a gap of more than 3 years at 2021 MAMA. MAMA representatives said, “They will be preparing a special performance that will thrill music fans.”
Meanwhile, have a look at the main teaser of the MAMA 2021 below:
We will be updating you with the MAMA 2021 winners once the event is held. Stay connected!