The 95th Oscars are right around the corner, and fans are wondering what’s in this year’s Oscars gift bags. For years, Distinctive Assets has managed to woe celebrities with its “Everybody Wins” promotion and of course, these fancy swag bags. As we wait with bated breath for the big night, here’s what’s inside these goodies.
What’s Inside 2023 Oscars Bags?
This year’s Oscars are not just bigger in terms of glamour and glitz, but also in terms of its yearly goodies! As the big night approaches, Distinctive Assets has ensured that the Oscars gift bags have everything that wins the hearts of this year’s nominees. Yes, the “Everybody Wins” gift bags are worth a whopping six figures.
“While our gifts may be famous for being fun, fabulous, useful, and unique, they also serve a grander purpose,” said Distinctive Assets founder, Lash Fary. Fary continued, “most of the brands we include are from a diverse and inclusive array of small businesses who meaningfully benefit from the global exposure that being associated with Hollywood’s Biggest Night affords them. This is celebrity marketing with a mission.”
The swag bags contain prize goodies including (but not limited to) various beauty and lifestyle gifts, a $40,000 escape holiday to a Canadian estate, luxury vacations to coastal ital, plots of land in Australia, facial rejuvenation procedures and much more.
Who’s Getting These Lavish Bags?
This year’s Oscars gift bags are celebrity marketing with a mission. From skincare products from Miage; hair restoration services from Bauman Medical; beauty and lifestyle gifts from brands like Ariadne Athens Skin Wellness and All Better Co., and Bored Rebel, the gift bags are everything about lifestyle and well-being.
Fans are wondering about who will get these gift bags. In case you don’t know, every year, Distinctive Assets, a marketing agency based in LA, runs an “Everybody Wins” promotion, which ensures that every top actor and director nominated in the Oscars gets a gift bag, regardless the fact that they take home the Oscars trophy or not.
This year, nominees like Colin Farel, Cate Blanchett, Ana de Armas, Michelle Williams, Judd Hirsch, Jamie Lee Curtis, and Steven Spielberg will be given away these luxurious gift bags. But hey, the prizes are not entirely free. If you don’t know, anything that the celebrities do not accept from these swag bags is taxable and will be considered a form of income.
These gift bags are not officially endorsed by the Academy of Motion Picture Arts and Science, the body which organizes the Oscars. These bags are independent offerings from Distinctive Assets and have been a tradition since 2001. While these bags have faced criticism over the years, for the company, it’s a way to celebrate the nominees and provide them with unique and luxurious experiences, of course, something they can already afford.