There has been an announcement made by Golden Screen Cinemas, which operates in many theatres in Malaysia, that the movie “Thor: Love and Thunder” will not be released there on the big screen. Two weeks ago, it was announced that the film had been indefinitely postponed due to unforeseen circumstances.
In North America, the film was released on July 8 and has grossed an estimated $170 million to date as a result of the direction of Taika Waititi. A total of $329 million has already been collected worldwide by the film “Thor”.
Golden Screen Cinemas made a Social Media Announcement
“Dear valued customers, please be informed that Disney has updated that Marvel Studios’ Thor Love and Thunder’ will not be released in Malaysia after all. We appreciate your patience, and we apologize for any inconvenience caused,” GSC said in a statement posted on its social media feeds.
Towards the end of the letter, the cinema chain closed with the following reply “Please purchase our merchandise, OK.” This is the second instance of the criticism which has emanated from the nation’s largest cinema chain in the past week.
Following Marvel Studios’ Comic-Con presentation, GSC released the forward calendar of Marvel films scheduled for release in 2007 but crossed out “Thor” from the list.
In Two Months, Another Disney-Handled Film Has Been Postponed In Malaysia
A Disney-handled movie has lost its release in Malaysia for the second time in two months due to a postponement of its release date.
A Pixar animation film entitled “Lightyear” was destined to be released in Malaysia on June 15 but was cancelled after the country’s censorship authority (LPF) requested that cuts be made to the film, understood as including a same-sex kiss, for the film to be certified for release in Malaysia.
“Lightyear” is expected to be released directly on the Disney+ Hotstar streaming service, Disney+, due to Disney’s refusal to make cuts. The film “Lightyear” caused the government of Malaysia to object, along with nearly twenty other countries, mainly Muslim-majority countries, because of its homosexual overtones.
There is no comment from Disney regarding “Thor,” but it has confirmed that the film will not be released in theatres. The LPF asked the studio to make cuts again, but Variety understands that the studio chose not to do so.
Covid Led To A Drop In Cinema Admissions In Malaysia
As a market that has traditionally been fertile ground for Hollywood movies, Malaysia has been no exception. However, the theatrical scene has been entirely disrupted by the side-effects of COVID, which have had a significant impact on the market.
In the 2017-2019 period, there were approximately 77 million cinema admissions, and in 2021 there were only 3.72 million admissions on average.
There are also reports from exhibitors that the window for theatrical release in the country has been halved and is now 45 days and that they have to pay a 25% entertainment tax that does not apply to streaming platforms.
As the movie “Thor” is already available in theatres in nearby Indonesia since July 6 and Singapore since July 7, any further delay in the movie’s release would expose the movie to the risk of piracy, as it is an enduring issue in Malaysia.
The release of ‘Thor: Love and Thunder’ in Malaysia has been cancelled. In light of the decision that has been made, what do you think of it? If you have any comments, please let us know.