Action hero Akshay Kumar has been changing the game with his socially relevant films. His highly anticipated next release, “Padman” is based on the life of an unlikely hero, a Tamil social activist who created an affordable pad for women in rural India. The film was set to release Republic Day but they delayed the release due to “Padmavaat,” “Padman” will hit theaters Feb 9.  Starring Akshay Kumar, Radhika Apte, and Sonam Kapoor, “Padman” is ready to inspire, motivate and bring awareness to the struggles of females in rural areas.

There is so much taboo around menstruation, men avoid it and women hide it. A young girl getting her period is a completely normal and healthy thing but women are ostracized or considered “unclean” during this time. Besides cultural taboos, female hygiene is lacking in rural areas of India which is why an affordable sanitary napkin was so necessary.

The significance of a film like “Padman” is not unnoticed by the industry, many talented people from all areas of life have come out to support producer Twinkle Khanna and actor Akshay Kumar in their #PadmanChallenge. The mission of this challenge is to change people’s view of pads and menstruation. Those a part of the challenge have posted an image or a video holding a pad with the caption “yes, I’m holding a pad and it is nothing to be ashamed of, it’s natural, period!” Then each person nominates 3 other friends to join the challenge.

Check out who’s joined the movement thus far!

1. The Padman Challenge

Twinkle Khanna kicked off the “Padman” Challenge.

3. Arunachalam Muruganantham

The inspiration behind the film, Arunachalam Muruganantham even joined the #PadmanChallenge!

Are you up for it? You know what to do. #PadManChallenge.

A post shared by Pad Man (@padmanthefilm) on

6. Harsh Goenka

Goenka is the chairman of RPG Enterprises, one of the largest businesses in India that deals with everything from information technology to pharmaceuticals.

10. Arjun Kapoor

Arjun Kapoor was nominated by his cousin Sonam Kapoor for the #PadmanChallenge and he tagged his good friend Varun Dhawan and uncle Anil Kapoor. Loving these strong men supporting the females in their life.

27. Anand Ahuja and the Bhane Team

Ahuja is the business tycoon behind the Delhi based shoe company. Ahuja is also Sonam Kapoor’s alleged boyfriend, looks like he’s supporting his lady love’s film by joining the #PadmanChallenge.

28. PV Sindhu

Pusarla Venkata Sindhu, aka PV Sindhu is a badminton player that was tagged by her friend Deepika Padukone!