Editorial

Zee Entertainment takes a giant pioneering step – builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!Secures US Patent for a unique technology platform to satisfy...

By Anvita Reddy  Vidya Iyer, better known as her YouTube moniker Vidya Vox, is the rising Indo-Western mash-up queen with an ethereal voice. Her viral song mashups have garnered global attention, ranging from American DJ...

by Aysha QamarIndian cinema is known for its romantic classics. From "Dilwale Dulhaniya Le Jayenge" to "Kuch Kuch Hota Hai" to "Jab We Met," we're familiar with these films and their iconic couples.However, with...

By Anvita Reddy  From "Dangal" to "Sultan" to "Brothers," the sport of wrestling has never alluded Bollywood films. It's for a reason. South Asians passionately enjoy the game.Athletes like The Phogat family, Sakshi Malik, Navjot...

By Vyasar Ganesan I am twenty four years old, working in the kitchen. I am sweating over the dough I am kneading, bending my back too far even though I know there is a stool...

By Anvita Reddy  Actors of South Asian descent have made strides in Hollywood and the entertainment industry. From blockbusters like Mindy Kaling's "Oceans 8" and Priyanka Chopra's "Baywatch" to multiple bingeable TV shows like "The...

By Anvita Reddy  South Asians have continuously broken glass ceilings in the beauty world, from booking coveted campaigns to becoming some of the most well-known influencers and makeup artists.Farah Dukhai, Deepica Mutyala, Nabela Noor, Sharifa...

By Anvita Reddy  Skincare has become an integral part of the self-care”movement. South Asian products and traditions have made their way into the West. From turmeric, or in our case haldi, to coconut oil, they are...

by Aysha Qamar“Pyaar Dosti Hai” aka love is friendship. These are the wise words spoken by Bollywood’s infamous heartthrob, "Kuch Kuch Hota Hain" leading man Rahul, played by Shah Rukh Khan.Bollywood movies are often...

By Manisha Dass We know some of you are probably still reeling from your Raksha Bandhan celebrations. Earlier, if you wanted a Raksha Bandhan (or really any desi holiday) card, you had two choices, DIY...