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Zee Entertainment

Zee Entertainment takes a giant pioneering step – Builds a technology platform to satisfy...

Zee Entertainment takes a giant pioneering step – builds a technology platform to satisfy 5 senses of the viewers to offer immersive customer experience!Secures US Patent for a unique technology platform to satisfy...
Vidya Vox Mashup Artist

The Rise of Vidya Vox

By Anvita Reddy  Vidya Iyer, better known as her YouTube moniker Vidya Vox, is the rising Indo-Western mash-up queen with an ethereal voice. Her viral song mashups have garnered global attention, ranging from American DJ...
Qarib Qarib Single

Underrated Bollywood Romantic-Comedies Actually Worth Your Time

by Aysha QamarIndian cinema is known for its romantic classics. From "Dilwale Dulhaniya Le Jayenge" to "Kuch Kuch Hota Hai" to "Jab We Met," we're familiar with these films and their iconic couples.However, with...
South Asian WWE Wrestlers

South Asians are Making Strides in the World of WWE

By Anvita Reddy  From "Dangal" to "Sultan" to "Brothers," the sport of wrestling has never alluded Bollywood films. It's for a reason. South Asians passionately enjoy the game.Athletes like The Phogat family, Sakshi Malik, Navjot...
Perfecting a round roti

Why I Must Make My Rotis Perfectly Round

By Vyasar Ganesan I am twenty four years old, working in the kitchen. I am sweating over the dough I am kneading, bending my back too far even though I know there is a stool...
Tan France, Padma Lakshmi

7 South Asian Stars who are Converging on Reality TV

By Anvita Reddy  Actors of South Asian descent have made strides in Hollywood and the entertainment industry. From blockbusters like Mindy Kaling's "Oceans 8" and Priyanka Chopra's "Baywatch" to multiple bingeable TV shows like "The...
Badmaash Beauty

13 South Asian-Owned Makeup Brands to Follow

By Anvita Reddy  South Asians have continuously broken glass ceilings in the beauty world, from booking coveted campaigns to becoming some of the most well-known influencers and makeup artists.Farah Dukhai, Deepica Mutyala, Nabela Noor, Sharifa...
South Asian Skincare Brands

7 South Asian Owned Skincare Brands you Should Check Out

By Anvita Reddy  Skincare has become an integral part of the self-care”movement. South Asian products and traditions have made their way into the West. From turmeric, or in our case haldi, to coconut oil, they are...
Veere di Wedding

10 Bollywood Movies to Binge with Your BFF

by Aysha Qamar“Pyaar Dosti Hai” aka love is friendship. These are the wise words spoken by Bollywood’s infamous heartthrob, "Kuch Kuch Hota Hain" leading man Rahul, played by Shah Rukh Khan.Bollywood movies are often...
Paper Samosa Art

Paper Samosa’s Simmi Patel on the Inspirations Behind her Art

By Manisha Dass We know some of you are probably still reeling from your Raksha Bandhan celebrations. Earlier, if you wanted a Raksha Bandhan (or really any desi holiday) card, you had two choices, DIY...

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