By Anvita Reddy
South Asians have continuously broken glass ceilings in the beauty world, from booking coveted campaigns to becoming some of the most well-known influencers and makeup artists.
Farah Dukhai, Deepica Mutyala, Nabela Noor, Sharifa Easmin are only few of the many, many influencers and makeup artists of South Asian descent who are carving their own niche in this industry, in turn opening up more doors for us.
In fact, there are multiple brands and products in the market that are created by South Asians. Here are 13 makeup and cosmetics brands you should know about.
Badmaash Beauty is a cosmetics brand created by women, for women. Having grown up in a community in which cultural norms too often affect womens' ability to find self-love and confidence, the founders of BB decided to create products that address this issue head-on. Through compelling branding, packaging, storyteling, and a philanthropic partnership, we hope to shift this powerful and troublesome narrative into one that instead allows women to embrace each component of who they are and reclaim the words they too often hear. Through Badmaash Beauty, we hope to remind women of one thing: Their inherent #badassness. Stay tuned for more reveals! #badmaashbeauty
Created by influencers Maryam I. Shah and Beena Alvi, Badmaash Beauty just launched earlier this year in April. They aim to defy stereotypes of what women should be and embrace and reclaim being “badmaashi”. This is evident in the names of their products, which are sassy af.
With summer fast approaching, we've listed out our top #beSTELLAR essentials that you don't want to miss out on! ☀️ ⠀⠀⠀⠀⠀⠀⠀⠀ - Brilliant Primer - Limitless Foundation - Cosmic Blush in Flare - Cosmic Face Setting Powder in Glow 01 - Opus Liquid Lip in Mythic Moon 04 ⠀⠀⠀⠀⠀⠀⠀⠀ These products are exclusively available at @sephora
Created by Monika Deol, Stellar Beauty was created for those with South Asian skin tones in mind with the majority of products made for our skin tones and problems. Stellar Beauty can also be found and purchased at Sephora.
Hey Wander Beauties! We want to hear from YOU! ✨ What’s your dream multitasker?! @beautilized - If you could add another multitasker to your beauty bag, what would it be? 🤔 - We create beauty essentials with you in mind & we’d LOVE to know your thoughts! 🤗 - Let us know below 👇 - #WanderBeauty #MultitaskingBeautyEssentials #WhatsNext #CrueltyFree #ParabenFree
Co-founded by Divya Gugnani, Wander Beauty was made for the travelers and busy multi-tasker. Their beauty brand is all about products that can be used multiple ways and are travel friendly. Their bite-sized lipsticks are a must-have.
Created by Pinki Gosal, Monal Patel, Priti Patel and Gargi Patel, Vasanti Cosmetics was created on the bonds of sisterhood in 1998. Vasanti, meaning ‘of spring’ in sanskrit, aims to create light and breezy beauty and skincare products that suit the South Asian skin.
Happy Saturday ❤️ Tag a bestie who needs these! @ladyburgundy #ladyburgundy __________________________________________________ #makeupfanatic1 #flawlesssdolls #makeupjunkie #laurag_143 #slaves2beauty #fakeupfix #lipstickfordays #lipstick💄 #liquidlipsticks #allmodernmakeup #mattelipstick #makeupobsessed #lipstickjunkie #lipstik
Created by Amrita, Lady Burgundy is a blog turned cosmetics brand that specializes in lip products and lashes. Their unique product packaging makes them even more appealing.
Created by YouTuber Eshani Patel aka TotalMakeupJunkie101, Rani Cosmetics aims to make everyone feel like royalty. Check out the absolutely beautiful designs on the products! Rani Cosmetics launched July 2017 and their collection, currently, consists of lip products.
Created by makeup artist Saleha Abbasi, Saleha Beauty has extremely pigmented and glamorous products. They’re obviously perfect for our desi events and functions, so I’d grab them by the numbers.
Created by Tanwi Nandini Islam, Hi Wildflower is an ethically sourced and sustainable beauty brand that uses botanicals and natural ingredients for their products. It makes them stand out in an industry flooded with products that aren’t organic or natural.
@babblingon describes it as her Holiday Essential 💦💛 Thousands of customers have changed their #makeup game with this. Have you got your hands on it yet? #LiquidHighlighter #SaharaGlow
Faryal Cosmetics is created by influencer and wife of boxer Amir Khan, Faryal Makhdoom Khan. She exemplifies her passion for beauty through this brand and her products. Their liquid highlighter is a total must-have.
Pink Orchid Studios
E S S E N T I A L S ✨ Amazing styles are created using amazing products. Our #minklashes, #hairpadding, and #hairextensions we're developed to help us create only the most beautiful looks for our discerning bridal clients. All our luxurious mink lashes are reusable! _______________________________________________________ Available on Amazon.com, Amazon.ca, on our website at www.pinkorchidstudio.com (free shipping over $75) or any of our following retailers: _______________________________________________________ BC 🔸@funknfrost @shopgtc @shoppersscottrd @abbotsfordredlotusspa @freshcanvasspa @profile.laser @pureescape @profile_ltd @la_lash_and_beauty_bar _______________________________________________________ UK 🔸 @themakeupbarlondon _______________________________________________________ SACRAMENTO 🔸 @noorbeautybar_ _______________________________________________________ BRAMPTON 🔸 @divinespa.ca _______________________________________________________ CALGARY @thelab_yyc _______________________________________________________ #funknfrost #pinkorchidstudio #poscosmetics #surreymakeupartist #vancouvermakeupartist #indianbride #southasianwedding #southasianbride #eyeliner #motd #eyelinertips #makeuptips #kimkardashian #kyliejenner #makeupbymario #hudabeauty #dressyourface #beautyblogger #canadianblogger #kkwbeauty
The South Asian hair and makeup artistry studio, Pink Orchid Studios, has their own line of lashes, lip products as well as eye products and accessories. It’s straight from the source, you guys.
Created by Aysha Ali, Certifeye is a beauty brand that houses lashes, gorgeous glitter pigments, beauty tools and brushes, and bold eyeshadow palettes. Just one look at their color palettes and you won’t be able to resist.
👏🏼 WINNERS: @iam_meghabatra @facesbyfarheen @amyxher 🎁 🎈 - ✖️GIVEAWAY CLOSED✖️ To celebrate the launch of our 4 NEW 3D faux silk lash styles, we’re going to pick 3 lucky lash lovers to take home the new collection! RULES: 1. ‘Like’ this image 2. Follow @eyerisbeauty 3. Comment on which NEW lash style you’re excited to try and tag a friend! One entry per person only. International giveaway. Giveaway closes on Monday March 12. Good luck! XO 🙌🏽
Created by Manal Shaikh, Eyeris Beauty is a high quality lash brand that is lightweight and has flexible fit. They can be worn up to 20 times and are cruelty free.
Star Struck by Sunny Leone
#Repost @roohii_s ・・・ Thank you so much @StarStruckbySL for this beauty "Cherry Bomb" Lip kit comprising of ⭐Intense Matte Lip Color ⭐Liquid Lip Color & ⭐Long Wear Lip Liner I'm totally drooling over this shade !💋 I also tried lip liners with cute & lovely shades ❤ ⭐Baby Doll ⭐Sugar Plum ⭐Starry Night ⭐Cinnamon Exclusively available on www.suncitystore.com xoxo💋 . . . . . . . . #StarStruckbySL #SunnyLeone #CherryBomb #MagicalMarch #Fashion #Lifestyle #Flatlay #StayFabulous #KeepShining #Fashionblogger #Lipkit #LipLiner #Makeup #LipGloss #StayGlam #Beautyblogger #Lipstick #Cosmetics #Loveyourself #KeepitStylish #Blogger #GoodVibes #ShineOn
Star Struck is Sunny Leone’s new cosmetics brand that currently houses lip products such as lipsticks and lip liners. Get that pout on, y’all.
“From being an ex-premed student to creating content for HerCampus and Spoon University, Anvita Reddy is breaking the South Asian norms and pursuing her passions. She is currently pursuing a Masters in Communications and Media and she is the Social Media Coordinator at MannMukti. She can also be found binge watching all things Bollywood and Hollywood. As an avid beauty and fashion junkie, she is often researching skincare on PubMed or at Sephora swatching her heart out. You can find her on Instagram and Twitter.”